On its face, this looks like a rather straightforward business card for one James A.W. Mahon, a Canadian divorce lawyer up in the Yukon:
But perhaps there’s a catch, eh?
You saw the “before” picture; check out the “after”:
As one fan of the card explains:
James Mahon’s business card is one card that can also be broken into two equal pieces but preserves all the contact info for both parties in the divorce. I guess he doesn’t want the clients to fight over the card too.
How did the designer come up with the idea?
[W]hen the space you have to work with is 3.5 x 2 inches, simplicity is of the essence. After that, we started exploring different visual solutions for the concept of divorce. We wanted it to have universal quality, so it wasn’t long before the idea of splitting and dividing started working its way into the card. Before long we were searching the city to find a suitable printer to perforate the card to provide its unique interactive quality.
Seeing as we’ve recently received a request for more cards from our client, we can only assume that they’ve been a nice addition to an otherwise not-so-nice profession.
Or perhaps more Canadians are getting divorces?
(Then again, how many people are available to be divorced up in the Yukon? Can you get a divorce from a moose?)
If you’re aware of another clever lawyer business card, feel free to email it to us (subject line: “Clever Business Card”).
James Mahon’s Two-Piece Business Card [Business Card Design Ideas]
John St. Toronto. James A.W. Mahon Divorce Lawyer. [How Did You Come Up With It?]