Like many of my other uber-productive legal brethren, I spend an obscene amount of time on Facebook. In between looking at pictures of friends in slutty Halloween costumes and friend’s babies in slightly less risqué garb, I decided to look for small firms on Facebook. Much to my delight, I found a great Facebook page belonging to the Lee Law Firm. With 5,717 other fans (or are we called something else now on the new Facebook?), I was not the only person to appreciate the firm’s highly effective use of Facebook.

So why do the 5,718 of us dig the Lee Law Firm’s Facebook page? Let me count the ways….

(1) It contains an awesome slogan

Lee Law Firm specializes in bankruptcy matters. How do you capture the essence of a small Texas bankruptcy firm? “We help good people through bad times.” I almost wanted to declare bankruptcy myself so that I could be helped by these guys (and be considered a good person).

(2) It contains awesome photos

There were profile photos of the attorneys (although it might be useful to tag the attorneys) and nothing else. No pictures of firm outings, happy clients, or the whole staff. Short and sweet. I liked it.

(3) It features regular substantive blog posts linked on the Facebook page

Lee Law Firm maintains a blog. Unlike many other blogs, the Lee Law Firm blog is regularly updated and features substantive information. And the Facebook page is regularly updated to include links.

In short, the Lee Law Firm Facebook page seems to me to be a perfect example of a highly effective use of Facebook. If only Facebook had not removed the feature enabling me to “poke.”

Are you a small firm considering using Facebook? Hopefully, Lee Law Firm was enough inspiration. If not, how about cold hard cash? No, I am not going to pay you, but Facebook might. Facebook’s Marketing Solutions Business Boost offers advice to small businesses and free advertising. According to the Business Boost, “early next year, [they'll] launch Facebook Small Business Boost. [They] are giving away up to $10 million in free advertising. Each qualified small business will be awarded at least $50 of free advertising on Facebook (more details coming soon).”

And Facebook even offers its advice on best practices for business pages.

Whether or not Facebook is an effective marketing technique is hotly debated, but that is a question for another post. And business owners generally agree that is often one component among others in their marketing plan.

Have any thoughts on Facebook pages for small firms? Email me. Or better yet, FRIEND ME (once Valerie Katz becomes a small business page — I will be selling small firm expertise, hope, and scones).


When not writing about small law firms for Above the Law, Valerie Katz (not her real name) works at a small firm in Chicago. You can reach her by email at [email protected] and follow her on Twitter at @ValerieLKatz.


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