Advertising, Biglaw, Caption Contests

Hashtag War: Biglaw Winos

Happy Saints Cyril and Methodius Day! And I guess it’s St. Valentine’s Day if you’re not using the official Catholic calendar. If you’ve managed to secure freedom from the office at a reasonable hour tonight, you must have something romantic planned. And what could be more romantic for Valentine’s Day than a nice bottle of wine?

And while you’re brainstorming answers to that rhetorical question, will it help if I told you the wine was named after a law firm?

Because apparently that’s a thing….

In the proud tradition of swag, law firms can get bottles of wine custom branded and the ABA is all over getting you a 15 percent discount because this is the sort of thing they do instead of challenging law schools over runaway tuition or harmonizing state bar exam standards. Here’s the message the ABA sent out encouraging you all to get your personalized wine:

So your challenge, if you choose to accept it, is to come up with names for Biglaw branded wines. Examples might be “Zindley Austin” or “Wil-Merlot Cutler.”

Technically, this is more of a “hashtag war” than a caption contest. For those unfamiliar with the concept:

There’s at least one prominent legal voice out there playing hashtag wars.

Wine names can get a little wacky, so use your imaginations.

Submit possible captions to us via Twitter @atlblog with the hashtag #BiglawWine. Please try to be funny. We’ll choose our favorites and then let you vote for the best one.

Please submit your entries by TUESDAY, FEBRUARY 18, at 11:59 P.M. (Eastern time). Thanks!

Personal Wine [ABA]
Wine Names Are Getting Wackier And Wackier. And At No Extra Price! [Forbes]

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