I get it, Uber can be sketchy. There would seem to be a market opportunity for the new car service called “SheRides” (in New York City) or “SheTaxis” (in Westchester). The company will offer all female drivers for only female clients…
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[SheTaxis] aims to serve women who may feel uncomfortable being driven by men, or who simply prefer the company of other women. The app will ask potential riders if there is a woman in their party. If not, they will be automatically redirected to other car services.
Yeah… that’s probably illegal. A taxi service or a car service can’t deny customers on the basis of race or sex. I mean, I’m sure that there’s a market for a car service that featured only white, American drivers for only white, American clients. They could even call it “Freedom Riders” to really piss off civil rights activists.
Even if SheRides can get around its obligation to service all customers equally, it’s unlikely that the company will be allowed to employ only female drivers.