Can social networking benefit Biglaw firms? On the one hand, any way for firms to directly reach prospective clients and new hires sounds like something that should garner Biglaw interest. On the other hand, sites like Twitter have yet to prove themselves as a business generation tool.
But regardless of whether you think Biglaw firms should be in on the Twitter game or not, certainly firms should be protecting their brand names on Twitter. (Ed. Note: Above the Law is on Twitter. And so are your editors, David Lat, Kashmir Hill, and me). It appears that if Biglaw firms ever join the Twitter age, they’ll have to fight with cyber-squatters to get their names back. Legal Blog Watch reports:
Going through a list of the top 50 law firms, I was quite surprised to see that no less than 95 percent of the names that I thought these top 50 law firms would eventually want to use were unregistered. I suggested in a post on my own blog that day that anyone reading from BigLaw should “take 30 seconds and register your law firm’s name today … Even if you don’t understand what Twitter is, please just trust me and do this. Your law firm will thank you later, I promise!” I listed about 35 no-brainer Twitter usernames that I felt BigLaw needed to immediately lock up (e.g., @dlapiper, @jonesday, @akingump).
Just a few days later, the Biglaw Twitter names were gone. But were they snapped up by law firms?
More after the jump.