Small Law Firms

I’m not gonna lie, I think this is the best solo practitioner YouTube ad ever. The other ones, the ones strange or ridiculous enough to make this site or be aired during the Super Bowl, don’t impress me. They’re fun, sure. But they smell of slightly unhinged people desperate to get attention. I wouldn’t hire those people.

I would hire the Law Hawk. The Law Hawk looks hardworking. The Law Hawk looks tenacious. The Law Hawk doesn’t take himself too seriously, he takes your rights too seriously! The Law Hawk is good-looking, and I don’t generally think white people are good looking….

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Keith Lee

There is an old story that tells the tale of three stonemasons. A stranger walks up and asks the stonemasons what they are doing. The first stonemason pauses and says, “I’m making a living.” The second stonemason replies, “I am making the best stone work in the country.” The third stonemason stands up with a distant look in his eyes and says, “I am making a cathedral.”

The first stonemason is a worker bee. He is there to collect a paycheck, nothing more. It is unlikely he will ever find success without someone else’s direction — if he ever finds it at all. A low-level associate. Or doc reviewer. A emp worker. The second stonemason is a craftsman for sure, but lacking in the big picture of what he is doing. An associate. Perhaps a partner someday. The third stonemason is the man who understands the ultimate goal of what their enterprise is all about. He is the senior partner. The one who has clients. One with the will and drive to start his own firm….

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Do you recognize this rapper?

Given the glut of lawyers and law firms to choose from out there, the way their services are advertised grows more and more important each day. Sure, prospective clients are looking for skilled representation, but standing in front of a wall of legal books in a low-budget commercial can only do so much to prove your intelligence. Sometimes, clients are looking for that extra something, that je ne sais quoi that even they don’t know they want until they see it on their television screens at home.

Say, for example, that you happen to know a rapper so famous that he’s one of the highest-paid hip-hop entertainers on Earth. You’d definitely want that guy to appear in your commercials, wouldn’t you?

That’s exactly what one small law firm did. Which rapper is helping them make it rain?

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An artist’s visualization of the recent Clio Cloud Conference.

Big used to matter in companies providing legal support, research, and services solutions to law firms.

Lots of money, broad distribution networks, seasoned executives, big conference booths, and fancy branding collateral.

Big was the safe choice. You didn’t get fired for buying from the big company from which every other law firm was buying.

No longer. Small startups are becoming the providers of choice for law firms across the country — and the world.

First, larger legal companies are struggling. They are laying off people. They’re have trouble bringing innovation to the market. Will they be around for the long haul?

Second, law firms like small, for a lot of reasons:

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Over the last two weeks, I gave a lot of thought to the email that I sent to Stephanie. Even though I do not regret telling her that I am looking for full-time work, I thought that I may have told her too much about my personal situation, which might have made her feel awkward. I planned to call her and let her know that things are fine and I was just having one of those days. But before I got the chance, Stephanie called me. She wanted me to schedule a time when I can meet with her and one of her partners to discuss working full-time at her firm.

There are some things you should know about Stephanie and why I hold her in such high regard. She is the managing partner of a highly respected boutique specialty firm. She is charismatic and her knowledge of the law is encyclopedic. Some of the attorneys at her firm have moved on to Biglaw, judicial clerkships, and other prestigious positions. All of her firm’s partners and associates have solid academic and professional backgrounds.

And now she is giving me a chance to work for her.

Could this be the opportunity I have been waiting for? After the jump, I will talk about what I will be doing at Stephanie’s firm and whether this could be the end of the race. Also, read onwards for information about a special federal clerkship opportunity…

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On September 4, Bill Simmons wrote a column for Grantland regarding the National Football League, titled “The League That Never Sleeps.” Since then, the NFL has remained in the headlines on a daily basis, scarred by a near-constant stream of negative news concerning off-field incidents involving current players. Apart from the escalation of unseemly episodes we have seen recently, the NFL is also struggling with potentially existence-threatening legal issues relating to the harm suffered by players due to the inherent violence of the sport. At the same time, the NFL remains the biggest show (especially from a TV ratings standpoint) in town, and the league has never been more profitable.

Do I need to spell out the parallels with Biglaw? Record profitability, coupled with record instability. It is a wonder that we don’t see Biglaw behemoths sponsoring the halftime clash between two local Pee-Wee teams at NFL stadiums….

double red triangle arrows Continue reading “Beyond Biglaw: What Lawyers Can Learn From The Blur Offense”

Appellate practices are great.

For lawyers who enjoy thinking and writing, but don’t have much taste for the hand-to-hand combat of discovery, appellate practices are pure joy. Appellate advocates bask in the intelligence and majesty of the law, without having to do daily battle with psychopaths.

For big firms, appellate practices are the crown jewels of the litigation side of the shop: “We’ve argued cases in the Supreme Court!” “We participated (either on the merits or as amici) in ten percent of the Supreme Court’s docket last year!” Shout it to the heavens! What’s the implicit message?

“We’re doing these cases for free!”

Oh, Herrmann, you’re such a cynic. Surely the implicit message is: “We’re God’s gift to advocacy!”

It’s a marketer’s dream.

But one leading appellate lawyer recently told me that the Great Recession has hurt his practice in ways you wouldn’t expect. And I’m here to tell you that, although appellate practices done right can help a firm, appellate practices done wrong are dangerous things . . . .

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Keith Lee

Last week I wrote about the times when you experience loss in your career. It is a thing that everyone will face at some point. I touched on how to set aside and move on from these losses in order to continue on with your day, serving your clients, and doing your job.

But lawyers often let themselves get wrapped up in their jobs, letting them define who they are. When you are at work from 7 a.m. to 7 p.m. five days a week and a few hours on the weekend, your job can come to define who you are whether you want it to or not.

You have to push back….

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One way or another, all lawyers use technology. But some lawyers use it more than others. And for certain lawyers, like Lisa Epperly, their practices wouldn’t be feasible without technology.

Lisa is a partner at Babb & Epperly, PLLC, a firm that handles transactional matters, including business and employment law cases, and also serves as outsourced in-house counsel for businesses. Lisa and her partner also appear in court for other lawyers. Her practice is a virtual one, meaning that she and her partner do not have a brick and mortar office and instead hold meetings elsewhere, oftentimes traveling right to their clients’ doors and meeting with them in their offices.

Joe Patrice wrote about virtual practices earlier this week, noting that 21st-century technologies are what made this type of practice possible. That’s certainly the case for Lisa, who relies heavily on mobile tools as part of her law firm’s technology arsenal.

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Bruce Stachenfeld

This is a continuation of the article I published in ATL two weeks ago. My previous article gave my view that the profitability metric of “Profits Per Partner” becomes in effect a master (rather than a servant) and is destructive and a root cause of some serious problems for Biglaw. In this article, I put forth a different way of doing business.

A long time ago, we at Duval & Stachenfeld decided that we would not make partnership decisions in our law firm based on a “numbers game.” Instead, we would look at the quality of the associates, and if they were qualified, we would make them partners irrespective of the effect that had on our firm economics. We have stuck to that view rigorously.

Over time we came to some realizations:

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