Ed. note: Gaston Kroub is on vacation this week. Today’s column is written by one of his partners, Zachary Silbersher.
When my partners and I sat down to form our new law firm, I savored the opportunity to string our names together and add the letters “LLP” at their end — for so long, “LLP” has been the quiet emblem of the professionalism and studied judgment embodied in law firms throughout the country (whether that is true or not). To my chagrin, albeit for tax reasons, we decided to forego forming a limited-liability partnership in lieu of a PLLC. In structure, we would be a corporation rather than a partnership. Yet, corporate structure aside, our experiences so far have embodied the ups and downs of working together as a real partnership.
True partnership is not something that many associates, counsel or even junior partners have likely experienced at Biglaw. Be it corporate or litigation, real estate or tax, matters are typically staffed hierarchically. Having practiced litigation for several years, I have undoubtedly felt extraordinary camaraderie with the attorneys on the cases on which I have been staffed. Yet, there are always clear lines. Lines between the attorneys to whom I was delegating work, and those from whom I was assigned work. Those lines demarcate disparities in income, responsibility, work, expectation. I am not saying that the system does not work. However, except for select senior partners, the idea of working in a partnership is not typically a sentiment shared among most Biglaw attorneys.
Being part of a partnership has already changed the way I think about my work….
An easy and lazy habit that you can have as a lawyer is only seeing things from the perspective of a lawyer. Lawyers are trained to deconstruct problems and look for weakness, to approach situations with a critical perspective. But that does not mean that it is the only perspective that you need to have. One of the most voiced complaints from clients is that their lawyer doesn’t understand their view or their perspective on a case or matter.
This is likely due to a breakdown of communication between the lawyer and the client, and more than likely it is the lawyer’s fault. As a lawyer, it is very easy to fall into entrenched patterns and lines of thought — so easy that it is often difficult to step back from your role as a lawyer, and look at a case or a problem as a layperson or client. Harvard professor Theodore Levitt most aptly summed up this problem with his famous observation: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
A lawyer is often apt to think of the law as the drill — how to use it, apply it, and make it work in any particular situation. But a client does not really care about the law, they care about the solution to their problem — the quarter-inch hole…
Sometimes, there is a baby in the room. A real one, usually in the arms of a nervous mother. Because it is Brooklyn, still as diverse a place as there is in the world, the baby might be black, brown, white or yellow. It does not matter. What matters is that there is a freaking baby in the room. I am blessed with four children, all ten and younger, and am the oldest of five, so I am not one of those people for whom children are curiosities best viewed at distance. Even so, there is something surreal about having a baby in the room while I am manning an office at the Brooklyn Family Court for a few hours once a month, trying to help a beleaguered parent make sense of the chaos inherent in their involvement in an adversarial proceeding involving their child. But I, like my fellow volunteers from in-house legal departments, Biglaw firms, and solo practices around New York City, soldier on. And come back, month after month, in the hopes of helping one more person deal with their (literally) intimate and emotional legal issues. In my case, I have been coming back since late 2006. I plan on continuing for as long as I have the strength and the program remains in place.
I am not looking for recognition. If this column motivates someone to dedicate themselves to a pro bono project that they can believe in, that would be great. To be honest, I did not even think about doing pro bono for many years, for all the typical reasons. I was still too junior, too busy, too unable to commit myself to a project that could potentially conflict with my billable matters. While I respected my fellow Biglaw associates who involved themselves in the usual Biglaw pro bono fare — e.g., asylum issues, wrongful convictions, and the like — I was never moved to action. But that changed in 2006, when Greenberg Traurig, in conjunction with some large corporations and other Biglaw firms, announced that it was partnering with the New York City Family Court to start a volunteer-attorney driven program to assist self-represented litigants trying to navigate the hectic, crowded, and extremely fast-paced Family Court system. A system that is challenging for even the most hardened attorneys, but where 95% of the litigants choose, mostly because of financial reasons, to go without a lawyer until one is provided for them. Put simply, help was (and continues to be) needed….
A few months back at my home blog, MyShingle, I wrote about a small Michigan law firm that sued a legal marketing company for fraud and RICO violations, alleging that the company created a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners” and duped firms into participating in the program through a series of misrepresentations about the company’s ability to boost law firms’ Google rankings. The lawsuit is still pending in federal district court in Arizona (Docket No. 2:13-cv-01502).
Though few expressed sympathy for the firm, suggesting that it was greedy or foolish to fall for the marketing company’s “infomercial-like” sales pitch, in my view the lawsuit raised a valid question: Should law firm marketers, practice management advisers, and other vendors pitching services to improve law firm performance remain accountable, at least to some degree, for the results?
I was sitting in my office yesterday afternoon when my phone dinged. It was one of my law partners. He had sent me a picture of our other partner standing in front of an auditorium with about seventy-five people in it. They had gone to one of the local law schools here to speak about dealing with clients. Like many other law schools, this law school is focusing on providing their students some manner of real-world experiential education in the elusive hopes of making students “practice-ready.” An impossible task, but at least students are exposed to practicing lawyers, even if just for a day. I mean, it’s better than a seminar on Harry Potter and the Law.
After speaking for a bit, they took questions from the students. Eventually, someone asked what to do about a difficult client. The response?
“Double the retainer.”
After the crowd chuckled, he added: “In all seriousness, double the retainer.”
Until last month, my entire legal career had been spent at large law firms. With a pretty specialized practice focusing on intellectual property, mainly patent litigation. And until last month, I never really needed to hire a lawyer, with one exception. Thankfully, it was for a good reason, to help me close on my house.
Which my lawyer handled with aplomb, so I am happy to recommend him if someone needs a good generalist solo based out of New York City. Even though my general tendency is to try and learn everything I can about something, when it came to buying a house, I really wanted nothing more than to have someone else deal with all the legal stuff. The fact that I was up for partner, and working pretty hard at my Biglaw firm that year, contributed to making me a “just get it done” type of client. Because I trusted my lawyer, and he demonstrated competence and responsiveness, I never needed to get out of that mode. We closed, I paid, and life went on.
I paid happily, and very quickly, because I had engaged someone to provide a service, and saw the results in a timely manner. Even though it was not a complicated transaction by any means, and I probably could have handled it myself, I valued my lawyer’s contribution and thus was happy to pay. I appreciated the small touches — like being handed a binder with copies of all the signed closing documents right after the closing. At the same time, I never really got engaged in the process enough to care to learn about it.
Comparing the experience I had then to my typical patent matter, the difference is stark….
Our ten nominees for 2013 Lawyer of the Year honors were a distinguished and diverse group. They included a Supreme Court justice, a U.S. Attorney, a governor, a law school dean, and some of Biglaw’s brightest stars. They also included a plaintiffs’ lawyer accused of awful acts, a shameless self-promoter fond of letting it all hang out, and a young attorney with a problematic sideline. We cover it all here at Above the Law.
Our prior winners have come from the savory rather than salacious side of the ledger. Here are ATL’s past Lawyers of the Year:
The New York City Bar Association’s recent report, The Cloud and the Small Law Firm: Business, Ethics and Privilege Considerations (November 2013) offers reasonable enough advice to solo and small law firms contemplating a move to the cloud. Evaluate the vendor. Review and understand the terms of the service agreement, including the level of security promised, the ability to access data and data breach notification policies. Assess the risks associated with housing certain types of data against the benefits of convenience and accessibility that the cloud provides. Understand that lawyers have a unique ethics obligation to protect and preserve client data. In short, nothing that lawyers haven’t already heard in the more than fourteen state ethics decisions of the past five years addressing the cloud (though the Report has value in that it summarizes these opinions all in one place).
Still, while the Report offers solid advice to lawyers considering the cloud, I take issue with the proposed solutions. We’ve reached a point where solo and small firm lawyers need more than just advice on evaluating the cloud. Rather, we need the bar associations to actually take action to facilitate adoption of the cloud in those situations where it is appropriate…
With Christmas and New Year’s Day falling on Wednesdays in 2013, it felt like the holiday season lasted forever. Not that we’re complaining — we enjoyed two weeks of relative quiet, and we suspect many of you did as well — but now it’s back to work, as we kick off the first full week of the new year.
One story that kept people engaged over the holiday lull was our fifth annual holiday card contest. Voter participation ran high, with more than 7,688 votes cast for the eight worthy finalists.
Which law firm’s card prevailed? Here’s a hint: it’s the most interesting Biglaw holiday card in the world….
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.