I never understood the appeal of those “reality shows” featuring families with a gaggle of kids. After hearing endless commentary about the Duggar family on my favorite morning shows, I decided to watch and see what all the fuss was about. The Duggars are the family featured on TLC’s 19 Kids & Counting. Each episode features some highly edited story wherein one of the Duggar kids has a problem and wackiness ensues. Watching the episode did nothing to help me understand America’s (or at least Good Morning America’s) love for the Duggar family. It did, however, help me understand why there are certain matters that only a Biglaw firm can handle.
Biglaw associates, like the Duggar kids, are many. And, in my opinion, Biglaw associates are often, like the Duggar kids, interchangeable. I don’t say this to be mean. I say this because when I was in litigation at a Biglaw firm, we were swapped in and out of cases as if we were interchangeable.
So what do small firms do to compete? They don’t have their own Duggar brood from which to throw bodies at problems that arise with large cases or deals. In my interviews with small-firm attorneys and solos, their solution is to join with other small firms. Indeed, if you combine attorneys from enough small firms, you can build a Duggar-like army. Finding the right firm with which to co-counsel, however, may be difficult and time-consuming.
For you small-firm attorneys facing this problem, I have good news, and it does not involve overpopulation….