Blogging

Ebola* Congratulations (and good luck) to our nation’s new ebola czar — who happens to be a high-profile lawyer. [ATL Redline]

* An update on the Charleston Law/InfiLaw drama. [Post and Courier]

* If they had only taken the pink underwear off the patient before he woke up, he wouldn’t have his panties in a bunch. [Huffington Post]

* Getting people to read law review articles is hard enough; why put them behind a wall? [TaxProf Blog]

* It’s funny that Floridian lawyers are having such a bad reaction to Bad Judge, since the show could actually be reality TV down there. [Daily Business Review (sub. req.)]

* Career advice: if you aspire to the federal judiciary, try to avoid writing blog posts about biting girls in the butt. [Missouri Lawyers Weekly (sub. req.)]

* Congrats to lawyer Lisa Smith on winning the Pitch Week book competition at the When Words Count Retreat! [Street Insider]

Who Represents America's Biggest Companies?

Top ten firms with the most Corp. Counsel mentions.

No one should be surprised that Fortune 500 companies hire some of the biggest names in law for legal services.

Corporate Counsel’s annual report lists the top ten law firms hired by the Fortune 500. As David Lat points out in Who Represents America’s Biggest Companies? (2014), “the most-mentioned firms aren’t necessarily the most prestigious or the most profitable. The rankings prioritize quantity, and they’re dominated by firms that excel in a particular practice area. See if you can guess which one.”

The answer? Workplace law.

I asked Brian Rice, LexBlog’s CFO/COO, for his thoughts on the Corporate Counsel report. Warning: Brian is a big-time data junkie. His take:

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How does your law firm measure return on investment on social media? Likes, comments, followers, traffic, or analytics? Big mistake.

Good lawyers get their work from relationships and word of mouth. When measuring return on social media, measure with reputation and relationships in mind.

Kristin Andree (@andreemedia), a marketing strategist and former director in the financial services industry, writes in Investment News this week that relationships are the real social media ROI.

Andree is like most people when buying services:

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Justice Joan Orie Melvin

* How are Nevada and Idaho officials reacting to yesterday’s Ninth Circuit ruling striking down gay marriage bans in those states, and how soon might marriages get underway? [BuzzFeed]

* In other LGBT legal news, New York City is likely to make it easier for transgender individuals to amend their birth certificates. [New York Times]

* Good news for Joan Orie Melvin, the Pennsylvania Supreme Court justice turned convicted felon: her unorthodox sentence has been stayed (again). [How Appealing]

* Eduardo Leite, who has led Baker & McKenzie since 2010, gets another two years at the helm of Biglaw’s biggest firm. [American Lawyer]

* Cravath associate Micaela McMurrough scores a victory in tax court for artists. [New York Times]

* The ABA has issued a new opinion addressing ethical issues raised during the sale of a law practice. [American Bar Association]

* Why do lawyers blog? Tim Baran of Rocket Matter talks to 23 of us. [Legal Productivity]

So far 2014 has been very good to Above the Law. We enjoyed record traffic over the summer, thanks to some big stories. We announced our partnership with How Appealing, Howard Bashman’s superb appellate blog. We have some great events coming up over the next few months, including our Supreme Court event in D.C. and our second annual conference in New York.

As we continue to expand, we’d like to add new voices to our pages. If you might be interested in writing for our pages or working with us as an intern, please keep reading to find out how to apply….

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“Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies.”

Fortune 500 Blogs Validate Social Media Presence by Jack Loechner

A Fortunate Benchmark

According to the University of Massachusetts Dartmouth Center for Marketing Research 2014 study focusing on Fortune 500 social media adoption:

  • 157 or 31% of the F500 companies are blogging.
  • Companies ranked in the top 200 (45%), consistently out blogged those in the bottom 200 (35%).
  • There’s “no indication that blogging in other business sectors is waning” despite a small decline.
  • Compare: 52% of the fastest-growing companies in the US blogged in 2013 (Inc. 500).
  • 413 or 83% of the F500 have corporate Twitter accounts. That’s a 6% increase over last year.
  • 401 or 80% of F500 are on Facebook. That’s a 10% increase over last year.
  • 254 or 51% of F500 use Foursquare compared to only 44 companies last year.

The study concludes:

double red triangle arrows Continue reading “Like You Really Need To Validate Your Social Media Presence….”

If you’re like me, you’ve been reading Howard Bashman’s excellent appellate litigation blog, How Appealing, for years. When I started to write online more than a decade ago, Howard, a pioneer of legal blogging, was a role model and inspiration. (I pay homage to Howard Bashman and How Appealing with shout-outs in my forthcoming novel.)

Given our longtime admiration of Howard Bashman and How Appealing here at Above the Law, we are absolutely delighted to announce this partnership: effective October 1, 2014, How Appealing will be hosted at howappealing.abovethelaw.com. You can read Howard’s announcement of the affiliation here.

For those of you who love How Appealing and Above the Law as they are, there’s nothing to fear. Howard Bashman will continue to run the web’s top blog devoted to appellate litigation, and we will continue to cover the legal profession here at ATL in our inimitable style. We will display headlines of recent How Appealing posts on ATL, and How Appealing will display headlines of recent ATL posts. The primary change resulting from this partnership will be felt by advertisers, who will now enjoy a broader range of options within the Breaking Media family. If you are interested in advertising on How Appealing, Above the Law, or both, please contact advertising@breakingmedia.com.

Given How Appealing’s record of excellence dating back to 2002, we couldn’t be happier with this partnership. We look forward to working with Howard Bashman and How Appealing in the years ahead.

Announcing the new location of “How Appealing” [How Appealing]

If you’re not online, then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty.

An Example of Traction Through Blogging

Within six months of launching the Connecticut Employment Law Blog, Dan Schwartz got the high sign that his blog was working:

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Lawyers and law firms need to measure their return on blogging. Too much time and money time is put into blogging to do it on a lark.

The ROI, or blog success, is not measured by traffic to your blog or increased traffic to your law firm website from your blog.

Blog ROI should be measured by five milestones. Look at the milestones at six months, a year, and again at two years. Business development success online is a marathon, not a sprint…

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When lawyers hear blogging they think marketing. Raising their visibility. Getting web traffic. Enhancing their reputation.

That’s all good, but blogging by lawyers can mean a heck of a lot more to our society. At the same time, lawyers can realize their business development goals through such blogging.

Take a couple cases. One is blogging on legal stories in the news. The second is blogging on current affairs.

Look at both cases, highlighted by developments in the last couple weeks:

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