Blogging

If you’re like me, you’ve been reading Howard Bashman’s excellent appellate litigation blog, How Appealing, for years. When I started to write online more than a decade ago, Howard, a pioneer of legal blogging, was a role model and inspiration. (I pay homage to Howard Bashman and How Appealing with shout-outs in my forthcoming novel.)

Given our longtime admiration of Howard Bashman and How Appealing here at Above the Law, we are absolutely delighted to announce this partnership: effective October 1, 2014, How Appealing will be hosted at howappealing.abovethelaw.com. You can read Howard’s announcement of the affiliation here.

For those of you who love How Appealing and Above the Law as they are, there’s nothing to fear. Howard Bashman will continue to run the web’s top blog devoted to appellate litigation, and we will continue to cover the legal profession here at ATL in our inimitable style. We will display headlines of recent How Appealing posts on ATL, and How Appealing will display headlines of recent ATL posts. The primary change resulting from this partnership will be felt by advertisers, who will now enjoy a broader range of options within the Breaking Media family. If you are interested in advertising on How Appealing, Above the Law, or both, please contact advertising@breakingmedia.com.

Given How Appealing’s record of excellence dating back to 2002, we couldn’t be happier with this partnership. We look forward to working with Howard Bashman and How Appealing in the years ahead.

Announcing the new location of “How Appealing” [How Appealing]

If you’re not online, then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty.

An Example of Traction Through Blogging

Within six months of launching the Connecticut Employment Law Blog, Dan Schwartz got the high sign that his blog was working:

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Lawyers and law firms need to measure their return on blogging. Too much time and money time is put into blogging to do it on a lark.

The ROI, or blog success, is not measured by traffic to your blog or increased traffic to your law firm website from your blog.

Blog ROI should be measured by five milestones. Look at the milestones at six months, a year, and again at two years. Business development success online is a marathon, not a sprint…

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When lawyers hear blogging they think marketing. Raising their visibility. Getting web traffic. Enhancing their reputation.

That’s all good, but blogging by lawyers can mean a heck of a lot more to our society. At the same time, lawyers can realize their business development goals through such blogging.

Take a couple cases. One is blogging on legal stories in the news. The second is blogging on current affairs.

Look at both cases, highlighted by developments in the last couple weeks:

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Burger King bounty for Biglaw.

* Judge Posner dished out a whole lot of benchslaps at yesterday’s Seventh Circuit arguments over Indiana and Wisconsin’s bans on same-sex marriage. [BuzzFeed]

* Major U.S. and Canadian law firms chow down on Burger King’s whopper of a deal with Tim Hortons. [Am Law Daily]

* A recent Delaware court ruling on attorney-client privilege might allow in-house lawyers to speak more freely about wrongdoing at their companies, according to Professor Steven Davidoff Solomon. [DealBook / New York Times]

* The corruption trial of former Virginia governor continues; yesterday Bob McDonnell’s sister took the stand. [Washington Post]

* A favorable evidentiary ruling for Aaron Hernandez. [Fox Sports]

* And good news for Zephyr Teachout and Tim Wu, the two law professors running for governor and lieutenant governor of New York: the Times dissed their opponent, Andrew Cuomo, with a non-endorsement. [New York Times]

* I recently spoke with one of my cousins Joao Atienza of the Cebu Sun Star, about Above the Law and the world of legal blogging. [Cebu Sun Star]

Ed. note: This is the latest post by Above the Law’s guest conversationalist, Zach Abramowitz, of blogcasting platform ReplyAll. You can see some of his other conversations and musings here.

At 30 years old, Ben Shapiro is a Harvard-trained lawyer, founder of Truthrevolt.org, editor-at-large at Breitbart.com, host of the (aptly named) Ben Shapiro Show, and a New York Times bestselling author of five books. He regularly appears as a guest pundit on Fox News and CNN and, just in case that list of accomplishments failed to adequately damage your self-esteem, Ben is also an accomplished violinist. Seriously, that’s enough to make the Tiger Mom herself, Amy Chua, throw up in her mouth.

Ben’s most recent book, The People vs. Barack Obama: The Criminal Case Against the Obama Administration (affiliate link), has created quite a stir, something to which Ben has become accustomed. Over the next few days, we will catch up with Ben and find out more about the merits of the case against the POTUS and about Ben’s place within the legal community.

Now, on to the conversation….

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* Jury writes judge a note asking for a “big bottle of wine.” It’s gonna be a long night. [Southern District of Florida Blog]

* As it turns out, some Redditors are morons who don’t understand law. Glad we cleared that up. [The Concourse]

* There’s a Kickstarter for an Ally McBeal podcast. If you love talking about unisex bathrooms, here’s a golden opportunity. [Kickstarter]

* Attention law students: there’s a $500 prize in it if you can craft a winning blog post. [The Expert Institute]

* Terrible, terrible advertising. [Copyranter]

* A Simpson Thacher associate is planning to row across the Atlantic to support cancer research. [Remacae]

* These teacher tenure suits are so stupid and completely miss the real reason public schools have trouble. And the lead plaintiff inadvertently confessed just how off the mark he is. [Washington Post]

* AMC released the teaser for Better Call Saul. After the jump… [via Time Magazine]

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* Court needed a Chinese language interpreter. Rather than find a professional legal interpreter, the judge just told the lawyer to head down to the local Chinese restaurant and grab somebody. [Legal Cheek]

* News from former Virginia Governor Bob McDonnell’s trial. As one tipster summed up the story: “Hon, I think I dropped my keys under that bus. Would you take a look?” [Slate]

* Everyone concedes Ted Cruz is smart. Why exactly? [Salon]

* A follow-up from a previous story: Connolly, Geaney, Ablitt & Willard shuts down after the foreclosure market that made them turned on them. [Mass Lawyers Weekly (sub. req.)]

* Interesting look at the volume of patent cases throughout history. Check out the troll phenomenon with charts! [Patently-O]

* More folks wasting time complaining about blog posts. [South Florida Lawyers]

* Clint Eastwood talks with Chief Judge Kozinski and Judge Fisher at the Ninth Circuit Judicial Conference. These days it’s exciting whenever Clint isn’t talking to an empty chair. Video embedded below… [YouTube]

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Glorification of Busy photoEd. note: This post was originally published on Kevin McKeown’s blog, Leadership Close Up, on April 15, 2014.

I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen.

Why?

Because it’s WRONG.

Blogging is a two-way conversation that engages.

If you’re an expert and you want to be visible, then stop with the excuses and write your own blog posts. That’s the only way to demonstrate your unique passion and authority.

Your blog (your own words) reveals more about your intellect and character than a ghost post. Authenticity happens in the context of social interactions and for professionals that’s key for developing new business. Trust must be present. Don’t game your prospects. Don’t be someone you’re not. Be a professional. Be you.

Why believe me?

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Judge Richard KopfNine days ago, Judge Richard Kopf wrote an article about the Supreme Court’s decision in Hobby Lobby that suggested, “[a]s the kids say, it is time for the Court to stfu.” It was a good post, but something that seemed of such little controversy that we relegated it to an in-blurb mention within Non-Sequiturs.

And then all manner of shock and hand-wringing commenced.

It’s not the first time a federal judge received criticism for speaking out. Are jurists like Judge Kopf out of control?

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