Ed. note: This is the latest installment of Inside Straight, Above the Law’s column for in-house counsel, written by Mark Herrmann.
Quick! What short form will you use in your brief to identify your client, Porsche Cars of North America, Inc.?
If your guts are screaming “PCNA,” then your guts need reworking.
But I chose this example for my column today because I’ve seen this very thing happen. I’ve seen a lawyer (at a perfectly good firm) assign the short form “PCNA” to this entity.
What was he thinking?
If I’m at the steering wheel of the case, then we’re not representing PCNA.
Who do we represent?
We represent Porsche, for heaven’s sake. Porsche.
It’s a word. I understand it. It creates an image in my mind. It communicates with me quickly and compellingly. That’s (generally) good….
Continue reading “Inside Straight: On Alphabet Soup (Hereinafter ‘OAS’)”



