Yet after all this time, social media still has limited traction in the legal profession, with few firms using social media for its “best and highest use”: engaging and interacting with colleagues and clients. Instead, large firms treat social media as another marketing channel to disseminate firm news and press releases, according to a recent ATL study, while solos and smalls treat social media as a poor man’s search-engine optimizer. It’s no wonder that many practicing lawyers deride social media generally as a waste of time and counsel their colleagues to focus on traditional in-person networking, like meeting colleagues for lunch or getting involved in bar associations, to generate visibility and referrals.
Still, I wouldn’t give up on social media yet. The fact that so few lawyers understand how to use social media correctly makes it a powerful tool for solo and small firm lawyers. Here are three ways to use social media to get the most out of traditional, in-person networking, and to create new opportunities for yourself:
* Are you ready for some concussions?! [The Nation]
* Sorry, wrong song. How about: I’ve been waiting all day for student athlete’s rights, but Stanford’s getting tough like a prime-time fight. California wants to protect injured scholars in cleats. But Stanford doesn’t care for former athletes. (Go ahead, read the article, listen to the song chorus again, then come back here and tell me my fake lyrics were awesome. I’ll wait.) [Legal Blitz]
* Amanda Bynes, charged with hit-and-run. A former child star running afoul of the law, what were the odds? What. Were. The. Odds. [Associated Press]
* Stuff falls from the sky and kills a lawyer. That’s not the start of a joke, it really freaking happened. [The London Evening Standard]
An article came out this week musing on solo practice from resident tech tweeter Niki Black. I felt bad there were no comments, so I thought I would write one.
From Black’s article: “Nowadays, however, it’s much easier to launch a solo practice with a minimal up front investment. All that’s really needed is a small amount of savings, a laptop, a smart phone, and an Internet connection.”
There you have it. We’re done here. All you basement-dwelling “my law school screwed me over by lying to me” bitter and broke lawyers now have the golden ticket: a few bucks in the bank, a quick trip to Best Buy, and voila — a solo practice is born. You heard it here — “[a]ll that’s really needed” is… tech!
And let’s not get into other necessities, like opening an operating and trust account, incorporating, learning the proper way to pay yourself and the IRS, securing appropriate insurances (life, health, disability), maybe having an address to receive mail that isn’t your parents’ house, figuring out how to properly organize and store client files that aren’t in the precious “cloud,” and understanding your state bar’s advertising rules.
I’m sure there are a few dozen other things I’ve missed, but hey, you can only handle so much, right?
So, I’ve been in New York for a few days now. I’ve eaten pizza the way you are supposed to, I’ve spent a lot of time underground, and I’ve stayed out drinking until 4 a.m. Just the usual stuff people do here.
On Monday afternoon, everyone was caffeinated, and the halls of the New York Hilton were crowded. I attended my first panel yesterday morning: “Global Trends in Law and Technology.” The panelists covered some familiar topics, and the discussion revealed an important shift in the way attorneys relate to technology.
Daniel de Juan, a sales engineer from Mitratech, summed up perfectly what LegalTech was like for me this year: “Being at LegalTech is almost like being at a casino, in the sense that you lose all track of time.”
Two years ago, I found the conference to be pretty intimidating, and that was when the conference was much smaller due to the weak economy. Last year, LegalTech New York was much bigger, and I found it slightly overwhelming. This year, due to some bad planning on my part, I came home from LegalTech utterly exhausted.
It seems I wasn’t the only one who felt this way. After a quick search on the Internet, I have seen only a few things written up about the conference, so I’m guessing many people went through the same experience. (For example, I spoke with members of The Posse List on the first night, and they told me that they were gearing up to do 36 interviews during the two and a half day conference — so it must have been a whirlwind for them as well.)
That said, here are some musings from my adventure last week….
So you spent a considerable amount of time courting, selling and maybe even doing some friendly stalking of that attractive lateral partner candidate with a sizable book. After he or she ignored your emails and didn’t return your calls, a few weeks go by and you read a press release in the legal media announcing the recent move to a competing firm.
Rats. Another one got away from you. You cringe when you consider how much time was spent in meetings that did not bear fruit. Your heart aches when recall how you were led to believe this was a marriage made in heaven.
You have been rejected.
The sting of rejection is painful, even for fancy law firms. But you need to find a way that you can turn this disappointment into a legitimate learning experience.
No, this isn’t a pre-party before we come back next fall for the real thing. This IS the real thing. Quinn Emanuel is pushing the envelope on recruiting. The party is now. This is when you meet the partners and associates face to face. This is when we begin the dance that could land you an offer for your second summer BEFORE school starts in the fall.
First: You come to the party. Second: If you like us, you send your resume after June 1, 2014. Third: If we like each other, you get an offer.
We’re not waiting for fall. We’re not doing the twenty minute thing. This party is the real thing!
We hope you’ll join us, and look forward to meeting you.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
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