Privacy Enforcement and Protection Unit

I have said time and time again that electronic privacy is, at best, quickly slipping out of existence, and at worst, already an illusion. That might be overly cynical, but it makes life easier if you can expect that whatever information you post online could realistically, unexpectedly, and embarrassingly, be published and seen by many people. Same goes for your personal consumer information. Advertisers figure out your consumer preferences, the music you like, the food you eat, etc. and so on.

That said, at least some public officials are not yet ready to let privacy fade quietly into the night. The Attorney General of California has created a new organization — a start-up, if you will — specifically to protect individual citizens from “those who misuse technology to invade the privacy of others.” Ooh, methinks that ain’t a bad idea…

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