SEO

You’ve heard from the rest of the gang about the panels they’re hosting at our upcoming Attorney@Blog Conference. Well, think of my panel as the “practice ready” component of the conference. While they discuss important, substantive issues in the world of blogging, we’re going to be looking under the hood and talking about how to leverage technology to maximize your blog.

Perhaps you’re trying to get a blog going to help promote your practice. Maybe you’re a legal academic interested in putting your message out without having to deal with self-important law review editors. Possibly you just want a creative outlet. Or you’re a legal blogger because you’re one of those navel-gazers that Elie is going to talk about on his panel. Whatever you are, you have something to say about the law, but you may not know all the technological tools at your disposal.

Here’s the panel of experts we’ll have to discuss content strategy, the use of social media for business development, SEO, blogging platforms, and more:

  • Kevin O’Keefe: A panel on getting your name out there on the Internet wouldn’t be complete without Kevin, the CEO and Publisher of LexBlog, Inc. Kevin is the foremost authority on helping lawyers build their brand through blogging and social media.
  • Guy Alvarez: What doesn’t Guy do? The founder of Good2bSocial has built websites for law firms, run the digital marketing group for KPMG, and provided consulting expertise on social media to Fortune 100 companies.

And — no promises — but we may have another exciting panelist, too. If you aren’t keeping an eye on the technological know-how of the Internet, you aren’t reaching the full audience you want to reach.

For more information and for tickets to the conference, please click here. Remember that CLE credit will be available. We look forward to seeing you on March 14.

Attorney@Blog Conference [Above the Law]

There is a notion (held mostly by the unemployed and unhappy people in the comments section) that I may be the only person writing about the possibility that the internet and those that “sell” the internet to lawyers, as well as this notion of “branding” and spending your day reading self-fulfilling predictions on “the future of law” from the losers of our profession is, well, maybe not the be-all and end-all in the practice of law.

Sometimes I think maybe I’m wrong (no I don’t). Maybe the goal of all lawyers should be to be first on Google, maybe these LinkedIn endorsements will result in something, anything. Maybe I do need to pay some 28-year-old former fired lawyer to teach me how to use the internet. Maybe I’m not using Facebook in a way that will get high-net-worth clients calling my office every day. Maybe instead of building a practice by doing well for clients, I need to be a brand like Coca-Cola or Amazon.com.

There’s a reason all these future-of-law people have an effect on lawyers: lawyers want to make money. Lawyers want to believe. We want to continue to hope that what we convinced ourselves of is true — that a law degree is a ticket to wealth and fame. If it’s not happening for us, we will seek out those that say we’re doing it wrong, and for a fee, they can make everything peachy….

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