The NCAA claims to be committed to a “culture of personal responsibility and individual accountability.” Unfortunately that culture does not extend to its leadership, who whine and bully with the best of them when the law doesn’t let them indulge their every whim.
Witness the NCAA’s annual Final Four address over the weekend. NCAA President Mark Emmert and Big 12 commissioner Bob Bowlsby told the press that they are prepared to forfeit millions rather than accede to a legal obligation to share any revenue with players. This isn’t the first time NCAA Bigwigs have lobbed the threat of blowing up their own cash cow rather than share with the kids risking injury in the gladiatorial pit for the benefit of universities. Last year, Big Ten commissioner Jim Delany said that his schools would quit Division I athletics if the Ed O’Bannon case rules that schools can’t unilaterally sell the likenesses of players for profit.
There’s a certain majesty in being so committed to cutting off your nose to spite your face….