Stephen Fairley

  • Advertising, Lawyer Advertising, Small Law Firms, Television

    Size Matters: Television Advertising — Is It Worth It?

    The other day, I was watching television and I saw several commercials advertising divorce firms and personal injury firms. One ad featured a scene of nursing home neglect, followed by dramatic music and terms like “BEDSORES,” flashed across the screen in all-caps. Another ad featured William Shatner asking me if I needed legal help. Two […]

    17 Comments / / Jun 9, 2011 at 4:20 PM
  • Lawyer Advertising, Small Law Firms

    Size Matters: Le Law Firm, LLP

    A few weeks ago, I was riding in a cab on the way to the airport. Right off the highway was a large sign for Le Massage Plac (the light for the “e” had died). I insisted that the cab driver make a pit stop. I needed to get le massage from Le Massage Plac[e], […]

    31 Comments / / May 5, 2011 at 2:58 PM