Recently, I was talking to the managing partner of a top, global law firm about our new Career Center, and mentioned that Above the Law readers would be filling out surveys to rate their firms. I mistakenly gave him the impression that somehow the firm would have to be involved in distributing and collecting the surveys (they are not). When he thought that I was asking him for that, his eyes turned a demon shade of red, his hair stood on end, and he bellowed, “Not another survey,” as the earth quaked.
I might be exaggerating slightly, but you get the point. Law firms are inundated with surveys to fill out. Am Law this, Vault that. Super Duper Lawyers of Jurisprudential Awesomeness. Most of the information we have about law firms come from self-reported sources.
Of course, law school deans have taught us a thing or two about relying on self-reported data. Some of the rules can be bent, others broken. Considering the fact that the American Bar Association can’t even make sure that its member institutions tell it the truth, you can best believe that some Biglaw firms have become very skilled at massaging the surveys that they do get.
They don’t lie, but firms can be very tricksy….