One of the country’s best law firms no longer has one of the Internet’s worst law firm websites.
As you may recall, four years ago, Wachtell, Lipton, Rosen & Katz was ranked by the American Lawyer as having one of the industry’s worst websites. According to the article, Wachtell’s website was “reminiscent of a seventh-grade history project.”
Having seen endless examples of terrible law firm websites, I’m not sure it was fair to call Wachtell’s old site one of the worst. There is no disputing, however, that it was crushingly boring.
The analogy to a middle school project was sound. The old site’s idea of spicing things up was to put its extra special passages in italics or bold — or, if they were feeling particularly crazy, italics and bold.
It seems that Wachtell has finally grasped the notion that websites should be attention-grabbing. Or at least marginally attractive.
Check out Wachtell’s transition into the modern Internet era….
Forget Queer Eye and the Biggest Loser. When it comes to makeovers, we’re far more entertained when Biglaw firms overhaul their websites. Especially when they involve mind games (MoFo), body shots (Ballard Spahr and Cox Smith), or hotties (Davis Polk).
Cravath previously had an Internet 1.0-type website. It was extremely basic; its sole function seemed to be to list email addresses. The dull site failed to capture the arrogance prestige of this elite law firm.
The new site, on the other hand, does capture this aspect of Cravath. The Biglaw way is not to be the biggest, but to be the best, according to Cravath’s philosophy page:
At Cravath, we hire only the top students from the nation’s finest law schools, we train those associates through rigorous rotation of practice, we elevate partners exclusively from within and we compensate partners on a lockstep model throughout their careers. The Cravath model has been adopted by many prominent law firms and consulting firms. While some firms have abandoned the model over time to promote lateral growth and global expansion, we have not. We do not seek to be the largest firm by number of offices, lawyers or specialty groups. We promote excellence in client service, at the expense of short-term profit. We believe that maintaining a true partnership of the finest educated and trained lawyers is the single, best manner of handling our clients’ most challenging legal issues, most significant business transactions and most critical disputes.
The new site also has a newsy feel about it. Check out the front page — it looks like The Cravath Swaine Journal.
And Cravath has learned to embrace photos. At least for its partners and senior associates. Though Cravath attracts the best and the brightest young lawyers, as noted above, it doesn’t want to show them off on its website. If you’re a junior associate, no bio or photo for you on the site!
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: email@example.com.
Please note that Evan Jowers and Robert Kinney are still in Hong Kong and will stay FOR THE REMAINDER OF THIS WEEK. We still have a handful of available slots for meetings with our Asia Chronicles fans. If we have not been in touch lately, reach out and let us know when we could meet! There is no need for an agenda at all. Most of our in-person meetings on these trips are with folks who understand that improving a legal practice through lateral hiring is an information-driven process that takes time to handle correctly.
Regarding trends in lateral US associate hiring in Hong Kong, we of course keep much of what we know off of this blog. Based on placement revenue, though, Kinney is having one of our most successful years ever in Asia. We are helping a number of our law firm clients with M&A, fund formation, cap markets, project finance, FCPA and disputes openings. These are very specific needs in many cases, so a conversation with us before jumping in may be helpful. As always, we like to be sure to get the maximum number of interviews per submission, using a well-informed, highly targeted, and selective approach, taking into account short, medium and long-term career aims.
Making a well informed decision during a job search is easier said than done – the information we provide comes from 10 years of being the market leader in US attorney placements at the top tier firms in Asia. There is no substitute for having known a hiring partner since he/she was an associate or for having helped a partner grow his or her practice from zip to zooming, and this is happily where we stand today – with years of background information on just about every relevant person in all the markets we serve, and most especially in Hong Kong/China/Greater Asia. So get in touch and get a download from us this week if we can fit it in, or soon in any case!
The legal industry is being disrupted at every level by technological advances. While legal tech entrepreneurs and innovators are racing to create a more efficient and productive future, there is widespread indifference on the part of attorneys toward these emerging technologies.
When the LexisNexis Cloud Technology Survey results were reported earlier this year, it showed that attorneys were starting to peer less skeptically into the future, and slowly but surely leaning more toward all the benefits the law cloud has to offer.
Because let’s face it, plenty of attorneys are perhaps a bit too comfortable with their “system” of practice management, which may or may not include neon highlighters, sticky notes, dog-eared file folders, and a word processing program that was last updated when the term “raise the roof” was still de rigueur.