It’s annoying when people talk about stuff they know little about. (Unless it’s on a law blog, in which case this is assumed.) Take Twitter. Most people I know who’ve decided that Twitter is a waste of time have either never used it or tried it out briefly and given up. It’s particularly annoying when you’re attending a social media CLE and one of the panelists says, “I don’t get Twitter.” I’ve seen this happen more than once and automatically think, “And I’m listening to you why…?”
Twitter is partly to blame for this. The site launched eight years ago with a prompt for users to answer the question, “What are you doing?” This led to the assumption that users would post stuff like they just had a soup and sandwich for lunch. As if any of us would care. Twitter has since updated the question to “What’s happening?” which is a more accurate reflection of the variety of content that’s actually shared on Twitter.
I’m one of those people who created a Twitter account some time ago and promptly forgot about its existence. Then, about two years ago, I decided to try Twitter out in earnest for two reasons: one that was related to work and the other that was much more selfish….
* If Twitter reset your password yesterday, don’t worry. Looks like someone at the company just had an itchy trigger-slash-reply-all finger. [Consumerist]
* A disbarred Dallas attorney ended up in jail for allegedly trashing his office and drawing penises all over the walls when he got evicted last month. Apparently he’s also been watching too much Workaholics recently. [Dallas News]
* The Electronic Frontier Foundation has filed a lawsuit on behalf of registered sex offenders, hoping to block a new California law that allegedly curtails their internet rights. It’s a dirty job, but someone’s gotta do it. [Wired / Threat Level]
* Social networks: the newest part of George Zimmerman’s defense team? [New York Times]
(A lot of nervous bar takers have turned to Twitter to express their anxiety. Check out a couple of our favorite tweets after the jump. We’ve also got some responses to the Texas and D.C. results, which came out today.)
One of the best and worst things about modern social media is the ability to know exactly how many followers or Facebook “likes” you, your friends, your competitors, and your enemies have. It’s useful to be able to rank yourself among other people, but it’s not hard to get overly concerned with boosting your stats. But metrics quickly become muddled when one realizes the mere “following” numbers are not totally transparent.
Case in point: a midsize law firm was publicly called out for some sketchy Tweetness, now the firm is learning the hard way that not all Twitter followers are created equal…
Blogging is not something I expected to make part of my weekly routine as a litigator. Yet here I am, writing a post every week that relates in some way to my own experience of having moved “from Biglaw to boutique.” This post marks my 40th post on Above the Law, and for several reasons, I remain grateful and look forward to the opportunity to write a post every week, dead weeks included.
If your goal is to build credibility regarding your expertise in a certain area, then blogging — or tweeting, for that matter — about that topic is a helpful start. Blogging about a certain topic is in some ways the online equivalent of presenting a seminar or CLE course.
Generally, the benefit of presenting a seminar is greater than the sum of its parts. For example, if you give a seminar, each attendee is a prospective client. But more than that, you also help build a reputation as someone knowledgeable about your topic.
Legal blogging works the same way. If you consistently blog about a certain topic, then you have a good platform by which you can establish credibility as an expert in the field. If you tweet and re-tweet about your topic, then someone searching Twitter is more likely to come across your name and assume you have expertise in the area. I know from experience that valuable contacts and potential clients actually do consult Twitter for lawyers to hire….
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.