The U.S. News rankings are officially out, and the Above the Law Top 50 law school rankings will be published early next month. Considering the rankings mania, what better time for law schools to email prospective students, especially if they’ve moved up a few spots in the rankings?
Fresh off an increase of seven slots in the U.S. News rankings, Wake Forest Law (now in a five-way tie for #40 with Arizona, Colorado, Illinois, and Washington & Lee) decided to send out an email to let pre-law students know that the school would be extending its application to April 15. Unfortunately, due to what looks to be a mail-merge error of some kind, would-be Wake Forest applicants are feeling used thanks to a salutation that came off as a bit cold.
“Finally an email salutation that honestly reflects how law schools view candidates,” an unimpressed tipster told us. Here’s the email in question that was sent from R. Jay Shively, Wake Forest School of Law’s Assistant Dean for Admissions and Financial Aid:
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While “Dear JD Prospects 161 & Above” is definitely not the salutation you want to send when you’re trying to convince prospective students to give you tens of thousands of their federally backed loan dollars, it’s interesting to see which students Wake Forest is still chasing this late in the application cycle. For the class entering in Fall 2015, according to Law School Transparency, Wake Forest’s LSAT profile was 157/161/162. If Wake Forest wants to keep moving up in the U.S. News rankings, we hope some students in the “& Above” category send in their applications in response to this email.
Poor Wake Forest Law. If only these prospective applicants had been able to use their GRE scores, then perhaps this embarrassing mistake could’ve been avoided.
Earlier: This Law School Will Pay You To Take The GRE To Save Its U.S. News Rank From The Dreaded LSAT