I just have to wonder about the pitch session when the Florida Bar Association decided to create an app called #JustAdulting. According to the press release announcing its launch, it’s designed to give “young adults” the “power to explore Florida law.” Yeah… you’ll definitely want to take space on your phone to keep that gem handy. But this is how I imagine the pitch session went:
“So, what do kids like these days?”
“Memes! I think they call them dank.”
“Their phones!”
“I like where your heads are at — let’s do that.”
“Wait, what are we selling?”
“We aren’t selling, we’re giving away the law. Or at least information about it.”
“Can’t they find that on Google?”
“Meeting’s adjourned.”
It’s a mobile version of the borderline insulting website the Florida bar launched last year. Sure, interested parties could always go to the website on their phones for their legal needs on the go, but then you wouldn’t have a fun launch a year later. The quiz is the interactive part of the app, and like the website, includes such gems as this:
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How do you achieve a good credit rating?
Option one: Know your payment due date and pay on time.
Option two: Put in a good word for your buddy with the ladies.
So, real cutting-edge legal analysis.
But, I guess they’re trying? The app is part of an educational plan the Florida Bar is rolling out:
“#JustAdulting makes it quick and easy for young adults and others to have access to important information,” says Sheri Hazeltine, chair of The Florida Bar Law Related Education Committee. “We will be running ads on social media throughout the spring to reach more students so that they can better understand the legal pitfalls and how to avoid them. For instance, it’s illegal to have an open alcoholic drink in a moving car. Many people, especially young adults, don’t realize that applies to the passenger too.”
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Umm, are people not learning this in driver’s ed? And if you think that some theoretical teenager learned it once to pass a test but has since forgotten it, why exactly will an app help?
Listen, I am always pro-knowledge, it just seems it could be done in a way that was a smidge less pandering. I hear millennials really care about authenticity; perhaps cheesy memes isn’t the way to go.
Earlier: Florida Bar Tries To Teach People How To Do ‘Adulting’
Kathryn Rubino is an editor at Above the Law. AtL tipsters are the best, so please connect with her. Feel free to email her with any tips, questions, or comments and follow her on Twitter (@Kathryn1).