Ed. note: This post is by Will Meyerhofer, a former Sullivan & Cromwell attorney turned psychotherapist. He holds degrees from Harvard, NYU Law, and The Hunter College School of Social Work, and he blogs at The People’s Therapist. His books, Still Way Worse Than Being A Dentist, Bad Therapist: A Romance, Way Worse Than Being A Dentist, and Life is a Brief Opportunity for Joy are available on Amazon (affiliate links).
Blue’s Clues was a children’s television program developed in the 1990s with the cooperation of child psychologists. The show was unique because it sought to incorporate the findings of cognitive psychology research on children into its content and presentation — a goal that produced surprising results.
What the researchers discovered in the course of their work was that children crave repetition, to a surprising degree — it comforts them. How much repetition do they crave? The results were unexpected, to say the least. It turns out most pre-schoolers are happiest watching exactly the same television show five times in a row. And so that’s what the producers of Blue’s Clues did — broadcast the same exact half-hour episode every weekday for five days in a row, every week. The kids loved it.
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You might not be surprised by this outcome if you’ve ever sat a pre-schooler on your lap and read him a children’s book. You know what it’s like to finish “Thomas the Tank Engine,” then point to a stack of other books and suggest, “Hey, how about we read ‘Mike Mulligan and his Steam Shovel’”? only to get shouted down: “No, read Thomas again!”
“But I just read it to you…”
“Read. It. Again!”
And so you do. Again and again and again until you’re getting kind of sick of it, until at last, little pre-schooler nephew lies comatose in your lap amid a spreading puddle of drool. Awwwww… how cute.
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But why do kids like watching (or hearing) the same damned thing over and over again?
For the same reason junior (and sometimes senior) lawyers often do.