Intellectual Property

Bud Light Lawyers Send Town Crier To Deliver Cease And Desist Letter

Lawyers show they're true friends of the crown.

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Cease and desist letters — and the responses they generate — provide some of the greatest entertainment in the legal world. They can be nasty, ridiculous, and hilarious affairs. The aggressive aggrieved almost always overstep and a clever target can pen a scathing takedown full of Easter Egg jokes for the careful eye.

So when Minnesota’s Modist Brewing Company released a “Dilly Dilly Double IPA,” one wondered if Bud Light would get all hopped up on intellectual property rage. For those who haven’t watched television in the last few months, “Dilly Dilly!” is Bud Light’s new de facto slogan, appearing in a series of commercials that shouldn’t be funny but are somehow hilarious.

And in keeping with the Medieval-themed, light-hearted nature of the Dilly Dilly campaign, Bud Light sent the Town Crier to deliver their cease and desist letter:

Perfect. Everything about it. The Crier, Pit of Misery, the leniency, the unexpected Super Bowl gift… everything. And that’s a real calligraphy covered scroll — he’s not reading off a typed copy either. Well done, Bud Light.

Perhaps Bud Light’s been reading Above the Law recently, because Brian Grossman endorsed exactly this policy in a recent article, highlighting that serving a client — especially if the client is consumer-facing — requires showing the client as reasonable. In fact, this letter largely tracks the model of the Netflix letter profiled in Grossman’s piece, which also included a sly reference to an in-world punishment, with the Demogorgon filling the role of the Pit of Misery in that letter.

Congratulations to both Bud Light and Modist for resolving what could have been a thorny trademark fight amicably. These are the sort of just and reasonable attorneys this realm needs.

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Dilly Dilly!

Check out the scroll on the next page…

Earlier: Roy Moore’s Lawyer Pens Demand Letter As Embarrassing As His Client
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Now THIS Is How You Write A Cease-And-Desist Letter

HeadshotJoe Patrice is an editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news.

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