This post began as the trivia question of the day, asking about Jamie Casino, the Georgia attorney who bought a couple of wild Super Bowl ads a few years ago. That’s when I discovered Casino had a Super Bowl ad last night where he turned his trademark style — a self-serious blend of the Matrix and a Gallagher show — onto the legal profession itself.
Casino again takes an auto-biographical lens, discussing his early days as a run-of-the-mill attorney with a sledgehammer and magic gold hands. Back then he just wanted to make money for his clients. But after personal tragedy — the subject of his first Super Bowl ad — changed his outlook and the Archangel Alice Cooper forged his magic sledgehammer — the subject of his second Super Bowl ad — Casino returns and turns his ire toward lawyer advertising and the nature of personal injury work as a whole, making this the Super Bowl’s second-most meta commercial after Jeep got plaudits for mocking the Dodge MLK ad despite being the exact same company.
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Casino remains a master of the cinematic legal advertisement. Stylistic, personal, evocative, wild, and buzzworthy. A lawyer can’t ask for much more.
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Joe Patrice is an editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news.