Small Law Firms, Sponsored Content, Technology

Marketing 101 In The Legal Industry

To maximize your investment of time (and, in some cases, money), it pays to develop a strategy.

By ABOVE THE LAW AND THOMSON REUTERS  
on

2022_Marketing101_Guide_ImageOne of the most profitable ways to use your brand to attract business in the legal marketplace is through social media. Your firm may already be active on LinkedIn or Twitter. Or perhaps you’re simply considering using social media and wondering how to begin. In either case, to maximize your investment of time (and, in some cases, money), it pays to develop a strategy.

In this guide, we’ll explore:

  • How to effectively develop your law firm’s brand
  • The unique marriage between social media and branding
  • How to prevent your messages from getting lost in the crowd

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