Small Law Firms

Law Firm Hired Cage Fighter To Take 'Fighting For You' Message To A Whole New Level

Most law firm ads open with footage of your shirtless lawyer pounding someone into submission, right?

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fighting glovesA lot of litigators lean into the bareknuckled brawler imagery, but a law firm in Illinois went beyond lip service and actually brought on a cage fighter… and then made a bunch of commercials about it.

Because nothing says “attorney at law” more than 10 seconds of grainy cage match video.

Flagged on Twitter by Qenny, what these commercials from 2010 lack in production value, they more than make up for with memorability. And, at the end of the day, that’s the whole point of an ad — no one in Western Illinois is walking away from these ads without knowing the name “Clark Law Office.”

Or should we say no one is “tapping out” without knowing the name? No, we shouldn’t. Let’s not belabor this.

Glasgow, a graduate of Cooley Law School, spent a couple years training for mixed martial arts combat before joining David Reid Clark at the Clark Law Office. These days, some 13 years later, the Clark Law Office is fully rebranded as Clark & Glasgow.

Glasgow might not be an MMA fighter anymore, but the office hasn’t abandoned its commitment to strained metaphors:

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Most folks would leave the lifeline figurative, but 100 points for literally throwing a line into the water.

HeadshotJoe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.

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