Biglaw

Biglaw Firm Desperately Tries To Play Cupid

It was all a hilarious misunderstanding.

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Dating game vector conceptYou don’t usually think of Biglaw as creating romantic attachments. Indeed, the long and often unpredictable hours have been the death knell for many a relationship. So when Magic Circle firm Linklaters seemed to take a keen interest in the love lives of its alums, it was pretty obvious something was amiss.

A LinkedIn post directed at alumni of the firm said that its people “always been notable for their interests outside their demanding day jobs,” specifically “the creative arts.” But when they clicked on the link, hilarity ensued.

As reported by RollOnFriday:

A glitched link directed them instead to the audition page for CoupleTV, where they were informed that they could be a part of ‘Love Made Live’, a web series “described by viewers as the crazy-cool love child of online dating and reality TV”.

“Single with star quality?” asked the advert, which, for the alumni of such an elite firm, surely means just: “Single?”

Those answering ‘yes’ were invited to submit themselves to season 4 of the show, an apparent PR stunt for a dating website which involves eight weeks of virtual speed dates with 13 other contestants, “all of which are streamed online in an elimination style dating show”.

This error was quickly rectified when a commenter pointed it out. Which is probably for the best, but I can’t help but wonder what a Biglaw dating show would really look like.

Kathryn Rubino is a Senior Editor at Above the Law, host of The Jabot podcast, and co-host of Thinking Like A Lawyer. AtL tipsters are the best, so please connect with her. Feel free to email her with any tips, questions, or comments and follow her on Twitter @Kathryn1 or Mastodon @Kathryn1@mastodon.social.

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