
Ed. Note: Welcome to our daily feature Trivia Question of the Day!
The Kansas City Chiefs look to win their third Super Bowl in a row this week. Which sports legend owns the trademark to “three-peat” and a slew of related phrases?

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Hint: Twenty years ago the sports figure told ESPN their philosophy on owning trademarks, “It’s like going out there and picking up a penny on the ground,” he said. “I don’t pay any attention to it. If somebody wants to license that phrase, we’ll license it to them. But I don’t go out and pursue it. We don’t sell it; we don’t browbeat anybody. If they want it, they go to somebody and they’ll pay us a royalty on it.”
See the answer on the next page.