An interesting and odd observation about law firm ad campaigns, from Copyranter:
What The F**k is up with all the law firms using goofy animal symbolism? Dykema thinks it’s a giraffe amongst zebras. Zuckerman Spaeder says I’m a canary threatened by a lion.
And Bingham McCutchen (above) was, first, a lion-chasing zebra (where does the Dykema giraffe fit into this equation?) and now, a baby-coddling grizzly bear. Hey, if any of you crows want to see an idea using puffins, drop me a line.
(All ads scanned from the Wall Street Journal, the bear ad from yesterday’s edition.)
A commenter at Copyranter offers some great suggested captions for the Bingham ad. To read them all, click here. Our personal favorite:
AI Built for Litigation. Verified by Design.
Grounded in authoritative content and verified at every step, Protégé is the only legal AI tool that delivers work you can trust—without exception.
“Bear lawyers who accept babies as payment.”
What, no sharks or leeches? [copyranter]