We don’t have a lot of sympathy for people who hurt themselves in stupid ways. When we’ve featured personal injury firms in our lawyer advertising feature before, it’s usually been to make fun of them.

In this case, the personal injury firm, Trolman, Glaser & Lichtman, is in on the joke:

Their commercials got picked up by the New York Times earlier this year. The firm’s other humorous commercial can be found over at Copyranter.

Apparently, humor pays dividends. According to its advertising agency, the Levinson Trachtenberg Group, the commercials and the buzz around them have increased client leads by 25 percent.

When lawyers advertise: NYC edition [Copyranter]
Lawyers Use Humor to Plead Case [New York Times]


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