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Congratulations to the Winner of LexisNexis’s Small Law Firm Marketing Makeover!

Above the Law’s coverage of small law firms is about to ramp up. We will soon be announcing our two new writers on the small firm beat.

(If you responded to our open call for new columnists, we thank you for your interest. We received a slew of excellent applications, which made the selection process very difficult.)

Also on the topic of small firms, I recently had the pleasure of judging the LexisNexis Ultimate Law Firm Marketing Makeover contest, open to solo practitioners and small law firms across the country. I was joined on the judging panel by legal marketing guru Larry Bodine; Carolyn Elefant, of; and David Palmieri and Carol Eversen, both vice presidents at LexisNexis.

So who won the grand prize — a suite of LexisNexis law firm marketing services, valued at $50,000?

Sally Rajnoha, Joel Case, and Meg Boudreau

Congratulations to Case, Rajnoha & Boudreau, a three-lawyer firm based in the St. Louis area. I had the pleasure of meeting two of the three partners, Sally Rajnoha and Margaret Boudreau, at a lovely dinner last night at Beacon Restaurant here in New York.

UPDATE: Photos from the event are available on Flickr.

Here’s some background on the contest, from Philip Livingston, CEO of Martindale-Hubbell and SVP of LexisNexis USLM:

[Case, Rajnoha & Boudreau] will soon begin work with the LexisNexis Online Marketing Makeover Team to take advantage of a $50,000 package of services that includes web design, video production, search engine optimization, robust profiles on leading legal sites Lawyers.comSM and®, and more.

We opened this contest back on October 29, 2010, to solo practitioners and small law firms across the United States. Firms were invited to submit essays explaining how they might benefit from a comprehensive suite of online marketing services from LexisNexis. We convened an all-star judging panel of legal marketing experts who reviewed the contest essays and selected five finalist firms. Representatives of those firms then “pleaded their cases” in videotaped online interviews for the judges. The judges met again to review these Skype interviews before selecting Case, Rajnoha & Boudreau as the grand prize winner. The other finalist firms will receive complimentary LexisNexis law firm marketing products and services, including help from the LexisNexis Online Marketing Makeover Team to enhance their online presence.

As a judge, I was impressed by the enthusiasm and poise demonstrated by Meg Boudreau — a rather young lawyer, who graduated from law school in 2009 — in her Skype presentation. You can check out Meg’s interview, and learn more about her firm, over here.

Congratulations again to Case, Rajnoha & Boudreau. In a highly competitive market for legal services, the value of marketing should not be underestimated. I’m eager to see how Case Rajnoha grows its business with the help of LexisNexis’s expert marketing team.

Disclosure: LexisNexis is an Above the Law advertiser.

LexisNexis Ultimate Law Firm Marketing Makeover Contest: $50,000 Grand Prize Winner Announced [LexisNexis]
Legal Marketing Makeover: About the Winner [LexisNexis]
Three-Lawyer St. Louis Firm Wins $50,000 LexisNexis Ultimate Law Firm Marketing Makeover Contest [Larry Bodine Law Marketing Blog]
Case, Rajnoha & Boudreau, LLP [official law firm website]