Personal Injury Law Firm Convinces Famous Rapper To Star In Its Commercials
Which rapper is helping this small law firm make it rain?
Given the glut of lawyers and law firms to choose from out there, the way their services are advertised grows more and more important each day. Sure, prospective clients are looking for skilled representation, but standing in front of a wall of legal books in a low-budget commercial can only do so much to prove your intelligence. Sometimes, clients are looking for that extra something, that je ne sais quoi that even they don’t know they want until they see it on their television screens at home.
Say, for example, that you happen to know a rapper so famous that he’s one of the highest-paid hip-hop entertainers on Earth. You’d definitely want that guy to appear in your commercials, wouldn’t you?
That’s exactly what one small law firm did. Which rapper is helping them make it rain?
Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
The firm in question is the Winton & Hiestand Law Group, a personal injury practice in Kentucky. Allow partners Jeremy A. Winton and Chauncey R. Hiestand to show you how cool they are:
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
The Business Case For AI At Your Law Firm
The Business Case For AI At Your Law Firm
The fellow doing the voiceover is none other than Master P, who reached the height of fame way back in 1997, almost two decades ago. Click here to listen to the song that propelled him — and his label, No Limit Records — to musical success. Master P even includes his trademark grunt at about 18 seconds into the commercial, so you know the Winton & Hiestand Law Group’s personal injury services are legit.
It seems Winton & Hiestand are hijacking the phrase to use in all their marketing. Check out this tweet:
We made em say #ughh today. pic.twitter.com/PL6QwUqkwv
— Winton & Hiestand (@WintonHiestand) September 19, 2014
Feast your eyes upon this billboard and bus shelter sign that popped up earlier this month in Kentucky:
Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
We suppose Master P, as wealthy as he is, was feeling charitable enough to lend this small law firm his signature catchphrase for all of their advertising purposes — after all, he hasn’t made headlines in a while. If that’s not the case, though, Winton & Hiestand may be the ones saying “ughh” at the end of the day.
