This is the Revolution Number 9 of lawyer advertising.
We have an established master of the world of lawyer advertising throwing out the rulebook to create a bizarre, abstract work of art that even his most ardent fans will look upon with confusion.
Longtime readers will remember Adam Reposa, the “DWI Badass” who told you — in no uncertain terms — to get out of his way in this classic ad:
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He’s back and… I would say “better” than ever, but that depends on your feelings about early French New Wave cinema. The video below is in two parts. The first four minutes of surreal genius presents a man lost in the nightmarish world of confusion. Exactly the sort of place where someone might find a mostly nude Adam Reposa. The subsequent seven minutes of seemingly more normal conversation is, in reality, the more surreal Kafka-esque nightmare of Reposa dealing with the stuffed shirts at Texas lawyer advertising. If you’re the sort of person who believes “Burger King” is the best hamburger restaurant in America because… well, “‘King’ means top!” then you’re an awful person and should find a happy professional life at the Texas Ministry of Saying Lawyer Things on TV.
Prepare yourself.
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Adam Reposa entered that cocoon and out came a beautiful Adam King Blackwell Reposa. I’m happy the Texas bureaucrat name-checked Eric Dick (who readers should remember as the dick you need to hire) while baiting Reposa to change his name.
I get that watching Adam Reposa rub himself with oil while writhing in his underwear is certainly not how any of us wanted to start our day, but as a performance piece about the nonsensical bureaucratic hell he deals with in Texas, this is amazing. The oil sequence is basically the “ending of The 400 Blows of lawyer ads.”
Remember, “Super Lawyers, Best Lawyers In America” are the only organizations that can attest to a lawyer’s value in Texas.
God help us.
Oh and as a bonus, if you prefer Jamie Casino (who also makes genius commercials) when it comes to lawyer ads, Reposa has a response. Enjoy.
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