Crazy Law Firm Vid Or Action Movie Trailer? You Decide.

You've got to see this over-the-top, wacky law firm ad that looks more like an Ocean's 11 sequel. Was it intentional or tongue-in-cheek? Who cares! It's awesome.

Yes, that’s a still of the entire firm walking eleven abreast at the camera in slow motion. Who are these badass attorneys trying to one-up Jamie Casino at the over-the-top cinematic schtick? Well, it’s a labor and employment firm up in the wilds of Canada — or Toronto anyway — named Levitt Grosman.

And when you go to Levitt Grosman’s website, you are intercepted by one minute and seventeen seconds of glorious cheese. It’s not so much an ad as a trailer, and as trailers go, only the noticeable absence of the phrase “In a world…” separates it from Fast & Furious 8: Too Fast, Too Litigious.

And the image isn’t too far from reality. Astute ATL readers remember Howard Levitt as the attorney who abandoned his $192,000 Ferrari to run to a court hearing. Why he drove a car that rides 2 inches off the ground into a foot and a half of water is a question we’ll leave to one side.

The whole ad is available below, but we understand you might not be able to watch it at the office, so we’ve made a few GIFs to give you a taste of what these glorious maniacs are up to. Let’s just skip to the end and show that trademarked slow-mo shot.

You probably expect that scene set to the tune of Battle Without Honor or Humanity, and you’re not far off. Instead there’s a kind of Mike Post pastiche that was probably the theme song to some old USA Network show, like Silk Stalkings.

Levitt Grosman wants you to meet a bunch of lawyers, but the whole thing makes more sense if you graft an Ocean’s Eleven heist movie plot on top of their introductions. Hell, there actually ARE eleven lawyers in this video. They’re begging us to draw this parallel.

There’s the man with the plan. In case you didn’t understand that Howard Levitt is cool, he strokes his cuff, which for some reason is the universal sign of suave. But stare at him doing it over and over and you realize how stilted and awkward it is to rub one’s cuff.

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To set the scene, this is conveniently shot in an empty warehouse, which is heist movie 101 for the team’s headquarters. On that note, should action movies make us more worried about the economy? Should there really be a plentiful supply of warehouses available to be rented for a month by a ragtag assortment of rogues? These are important questions.

Brian Grosman is serious because he adjusts his tie knot. That’s what managing partners do. Grosman may be getting second-billing, but he’s the experienced con man coming out of retirement for one last score. Think Paul Newman in The Sting.

Except, maybe Paul Newman if he made The Sting several years after he’d gone all salad dressing on us.

This is the guy they brought in to hack the casino’s security systems.

Oh Jesus, what is this?

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Put on that hat and let’s go to war, son! The bow tie says Professor Kingsfield, the white Fedora says, “I think this video is as ludicrous as you do.” As for the narrative, this is an easy one: for the hat alone, this is the Carl Reiner character from Ocean’s Eleven. Every firm needs comic relief.

Buttoning his jacket… INNOVATIVE! He’s not really a con man, he’s the guy who got wronged by the mark and begged his way into the mission. But before it’s all over, he’ll prove to be as valuable as any member of the team. How’s that for a twist?

Authoritative arm crossing? Check. No good introduction is complete without the arm crossing. Why is the woman labeled as “Passionate”? So we can easily identify our romantic lead. Duh.

It’s a little disappointing they didn’t use the giant fan from every metal video ever to give her that windswept look. Oh, never mind:

Is this the new gold standard for cheese? Absolutely. But if you were in Toronto and looking for a labor and employment firm, would Levitt Grosman be the first firm off the top of your head? Damn right. It’s actually kind of awesome when you think about it. The production quality is top notch, and every lawyer at the firm gets the chance to feel like a badass for a few minutes of their otherwise boring white-collar lives. Everybody wins.

Way to go Levitt Grosman. You’ve proved you’re the coolest firm around. Now hop in your new Ferrari, peel out like Thomas Magnum, and leave the rest of us to review documents in our cubicle with our headshots taken with a Kodak Disk in bad lighting while hungover. Jerks.

Homepage [Levitt Grosman]

Earlier: Lawyer Abandons Ferrari To Get To Hearing On Time