We have a whole contest here at Above the Law in which law students sing, dance, and show off the talents they’re murdering to become lawyers. We’ve seen other lawyers who balance practicing law and making music, such as Anthony McNamer, or who leave the law to pursue music full-time, such as Weil Gotshal associate turned rapper Mekka Don (who just released his debut album).
But there are very few lawyers use their musical talents to promote their legal careers, like the attorney we’re about to discuss. He’s also footnoted his lyrics, so you can tie some of his hard, gangsta action to specific Federal Circuit cases. Which is a sentence that would have made Tupac roll over in his grave… if he were really dead. Don’t tell me a dead guy is still releasing a hit every couple of years….
* Elizabeth Wurtzel: “I am a lawyer. The first rule of law: All the promises will be broken. Attorneys could not be in business if people did not fail to do what they agreed to do all the time — and lawyers are very busy.” [Nerve.com]
* Laura Ingraham clerked for SCOTUS, so presumably she knows that Puerto Ricans are American citizens — right? [Media Matters]
* Chief Judge Alex Kozinski, known for zerotolerance of prosecutorial misconduct, has written the foreword to a new book on the subject. [Facebook]
* In addition to the one we mentioned yesterday, here’s another petition for the Obama Administration that’s aimed at addressing the student debt crisis. [WhiteHouse.gov]
From time to time, we bring our readers tales about some of the most ridiculous attempts made in lawyer advertising to date. Some try to be humorous (and fail), and some are just plain odd. Rarely, though, have we seen legal advertising that seeks to defy medical reality, like the distinction between life and death.
But as always, you can leave it to uniquely qualified personal injury attorneys to attempt to do the impossible.
If you’ve been injured — or killed (yes, seriously) — in an accident, this firm may be of special interest to you…
We all know by now just how many atrocious lawyer websites there are out there. Whenever I see a tip show up in my inbox about legal advertising, I prepare myself for yet another round of “What Were They Thinking?” But every once in a rare while, someone comes along who has mastered the advertising game. It takes a special talent to know what is just the right amount of crazy to be awesome.
It occurs to me that before today I never stopped to ask myself the important question, “What might Shaft’s website look like if he were a lawyer?” Which is unfortunate, because now I know the answer. And it is good.
So who is the man that would risk his neck for his brother man? Carl B. Grant. Right on.
Kids, it’s time to turn up your speakers, sit back, and enjoy the greatness that is Carl B. Grant, if you can handle it.
The marketeers put this stuff online for the lawyers and call it content. Those with even minimal composition skills use far less charitable words to describe it.
As an example, he writes about the self-linking that takes place in pseudo-blogs and the embarrassing effect it actually has on the lawyer being promoted. He uses the example below — a monstrous keyword smorgasbord you may have stumbled across in the past, and were dumber for having done so….
This is a post about the internet, and yes, it’s about small law firms.
You’re still in the race to page one of Google. Nothing is more important. It’s tiring. Your marketeer tells you that blogging is king. You don’t have time to blog, you need clients now — you aren’t interested in waiting for some client to think you had something interesting to say in your blog, and in turn, call your office, or some lawyer to read what you wrote and refer you a case.
Not a problem, says the marketeer. It doesn’t matter what you write, as long as your website is linked throughout the posts, like this:
Recently, this Craptown family lawyer read about a father being held in contempt for failing to pay child support. This case was not in Craptown and did not involve a Craptown family lawyer. As a Craptown family lawyer, it is important that anyone in Craptown who has a problem with Craptown family law call a Craptown family lawyer. It is unclear whether the father sought the services of a Craptown family lawyer, but contempt is a bad thing and is a reason to seek out a Craptown family lawyer. So for those of you fathers that are broke, it may be time to call a Craptown family lawyer.
These blogs all suck, say nothing, and exist only based on the marketeer’s promise of clients finding you via Google and dropping off a pile of cash at your office. The authors are very very very proud of their prose, as the marketeers cheer on their attempts to game Google. “Hey man, that last post was great, you had 27 links to your website.”
Obviously, this doesn’t apply to the vast amounts of Biglaw associates who read every single word of this column under duress every single week while waiting for their next assignment, but for those small firm and solo practitioners, I have a question: Does it work?
But not all personal injury firms are created equal. For the Law Firm of Gary, Williams, Lewis, and Watson, P.I., “low-budget” is a concept that just doesn’t exist. To the contrary, the firm wants to make it clear just how baller the life of a private injury attorney can be.
Dubbing himself “The Giant Killer,” the firm’s larger-than-life head partner, Willie E. Gary, never misses an opportunity to make his wealth and success known. Touting hundred-million-dollar verdicts and rubbing elbows with celebrities, Gary is on a one-man mission to prove that chasing ambulances is much easier when you’re driving a Bentley….
For years, personal injury law advertising and violent imagery have gone hand in hand. Only in this field would we get a video of an unhinged attorney smashing a pickup truck into a parked car and call it an advertisement. The more they can yell or blow things up, it seems, the better.
Keeping with the tradition of aggression, we have not one, not two, but three different personal injury lawyers who have branded themselves “The Hammer.” But in the dog-eat-dog world of personal injury law, there can only be room for one Hammer. So who should win the rights to the title?
Our favorite lawyers in Las Vegas are at it again. You may recall last winter when we presented you with one of the most fantastically horrible legal commercials ever, involving exploding animated ham, a guy in a Cosby sweater, and death metal.
Well, my good friends over at Hamilton Law have offered up not just another wacky commercial, but a series of ridiculous billboards advertising the services of the Sin City bankruptcy and personal injury firm.
This time around, we get more awesome porcine puns, cheesy acting, and ugly sweaters. If there’s anything I can respect, it’s an undaunted commitment to crazy….
Last week, when I needed a break from educating myself about the differences between legitimate and illegitimate rape, I decided to turn my attention back to the question that consumes the mind of all single women over the age of 25 as cobwebs grow in our wombs: Why can’t I find a nice, professional man to take care of me?
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.