One of the country’s best law firms no longer has one of the Internet’s worst law firm websites.
As you may recall, four years ago, Wachtell, Lipton, Rosen & Katz was ranked by the American Lawyer as having one of the industry’s worst websites. According to the article, Wachtell’s website was “reminiscent of a seventh-grade history project.”
Having seen endless examples of terrible law firm websites, I’m not sure it was fair to call Wachtell’s old site one of the worst. There is no disputing, however, that it was crushingly boring.
The analogy to a middle school project was sound. The old site’s idea of spicing things up was to put its extra special passages in italics or bold — or, if they were feeling particularly crazy, italics and bold.
It seems that Wachtell has finally grasped the notion that websites should be attention-grabbing. Or at least marginally attractive.
Check out Wachtell’s transition into the modern Internet era….
[T]his might be a helpful alert to lawyers who are hiring someone to try to promote their sites: It’s possible that the promotion might consist of behavior that is par for the course for purported penis enlargement products, but not really in keeping with the sort of reputation that lawyers generally seek to cultivate.
– Professor Eugene Volokh, issuing a warning to lawyers that hire outside companies to promote their law firm websites using spam blog comments.
What do you get when you combine pig products, a sketchy guy in a mustache, and death metal? One colossally horrendous law firm commercial.
The folks at Hamilton Law in Las Vegas were presumably late to the domain-name-grabbing game and had to settle for being called “ham legal.” Rather than fight their unfortunate web address, the firm has apparently opted to embrace it and go whole hog into swine-themed advertising.
If you’ve ever wondered what a pig-centric legal commercial looks like, you’re in luck. The answer is a bad Saturday Night Live skit with a voice-over by a circa mid-2000s Jack Black promoting Tenacious D. Check out the horror, after the jump….
Last week in Non-Sequiturs, we pointed you to a photo essay of some of the sketchiest lawyer billboards out there. From dogs, to eye patches, to crazy nicknames, these billboards are the epitome of what makes local lawyer advertising so painfully bad.
It’s tough to say which is worse — these misguided attempts at originality, or the overly earnest types who make lofty promises to fight for you and protect your rights. The serious advertisements are equally subject to mockery.
One Florida solo practitioner may have discovered the perfect approach. No over-the-top gimmicks, no vows to fight injustice. Just the simple, honest truth….
It’s easy to forget that lawyering is a business that requires a significant amount of advertising. Lawyers offer a service, and as many unemployed attorneys know, the profession includes lots of people doing essentially the same work. You have to find your customers to make it rain.
For more and more attorneys, blogging has become one part of an overall marketing strategy. Is law blogging always advertising? The Virginia State Bar seems to think so. Last month, it disciplined a small-firm attorney for not providing adequate advertising disclaimers on his blog.
Yesterday we brought you the story of a 2L at Cardozo Law School who has taken out Google ads promoting himself, in an attempt to find a summer associate job. Here’s what his ad looks like (as displayed to an Above the Law reader who alerted us to his campaign):
We reached out to Eric Einisman to ask him: What was he thinking?
A reader alerted us to the following Google ad, which showed up in a Gmail sidebar next to a law-related email chain:
Whoa! Is this for real? Is a second-year student at Cardozo Law School actually advertising himself via text ads on Google, promoting himself as “[a] great choice for Summer Associate”?
Are Cardozo law students truly this desperate? Is this why the career services dean quit to teach yoga? Should Cardozo focus less on teaching students how to walk and more on teaching them how to conduct job searches?
Or is this too harsh an assessment? Let’s learn more about the 2L behind this unusual ad.
Parents wield an unbelievable amount of power in the naming of their children. And as we all know, with great power comes great responsibility. Bizarre names can ensure that your child sits alone and friendless in the cafeteria for the better part of his formative years. Great names can spur children on to greatness.
Naming children after gods or powerful mythological figures, on the other hand, can create an unnecessary amount of pressure. These names set them up for failure. Sure, their names may make for better tattoo choices and save them from the ranks of misguided youth who think butterfly tramp stamps are good ideas. Still, unless they are blessed with extraordinary athletic ability, these children will likely lead lives full of vain attempts to live up to their names.
For instance, what would we expect from a man named Atlas? Great strength. After all, Atlas was forced to bear the weight of the entire sky on his shoulders. There’s even a World’s Strongest Man event named after him. But what do you do if you’re named Atlas and you’re not predisposed to feats of great strength? If you’re like the millions of other people in this world who don’t know what else to do, you become a lawyer. And like the great solo practitioners who have come before you, you come up with some sort of crazy shtick and a wacky website to try to set yourself apart from the masses.
Meet today’s solo practitioner, Joel Atlas Skirble. Dubbing himself “El Capitan,” Skirble, with the help of Team Atlas and his handy Atlasmobile, is saving the fine folks of Virginia and Maryland, one personal injury or criminal charge at a time….
About a year and a half ago, Morrison & Foerster unveiled an insane edgy new website, openly embracing its MoFo moniker and a new “What the MoFo?” theme. At the time, we walked you through the minefield of interactive design elements that the site offered.
Now, after what I can only guess has been a year and a half of head scratching, if not outright mockery, from clients and other lawyers, MoFo has apparently decided to abandon its $1 million design experiment in favor of a more traditional approach to law firm advertising. Gone are the brainteasers and optical illusions. Gone are the indecipherable picture puzzles.
But fear not, there is still plenty of crazy to be had. Find out all about the new “MoFo mojo” after the jump….
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: email@example.com.
We at Kinney Asia have made a number of FCPA / White Collar US associate placements in Hong Kong / China thus far in 2014. Most of such placements have been commercial litigation associates from major US markets, fluent in Mandarin, switching to FCPA / White Collar litigation. Some have already had FCPA experience, but those are difficult candidates for firms to find (this will change in coming years as US firms are now promoting FCPA / White Collar to their 2L summers who are fluent in Mandarin and have an interest in transferring to China at some point).
Legal Week quoted Kinney’s Head of Asia, Evan Jowers, extensively in the following relevant article here.
There is a new trend in the market, though, where mid-level transactional US associates, fluent in spoken Mandarin and written Chinese, are interviewing for and in some cases landing junior FCPA / White Collar spots in Hong Kong / China at very top tier US firms.
Ms. JD is hosting their 2nd annual cocktail benefit to raise money for the Global Education Fund. The event will be held on August 21, 2014 at 111 Minna in San Francisco. Our goal is to raise $20,000 to fund the legal educations of four dedicated law students in Uganda who count on our support to continue their studies at Makerere University during the 2014-15 academic year.
The Global Education Fund enable womens in developing countries to pursue legal educations who otherwise would not have access to further education. According to the World Bank, investment in education for girls has one of the highest rates of return to promote development. In Uganda, more than 45% of women over the age of 25 have no schooling at all, and men are more than twice as likely as women to have access to higher education. Together, we can work to end educational inequality. For more information about the program, please visit http://ms-jd.org/programs/global-education-fund/
When the LexisNexis Cloud Technology Survey results were reported earlier this year, it showed that attorneys were starting to peer less skeptically into the future, and slowly but surely leaning more toward all the benefits the law cloud has to offer.
Because let’s face it, plenty of attorneys are perhaps a bit too comfortable with their “system” of practice management, which may or may not include neon highlighters, sticky notes, dog-eared file folders, and a word processing program that was last updated when the term “raise the roof” was still de rigueur.