[T]his might be a helpful alert to lawyers who are hiring someone to try to promote their sites: It’s possible that the promotion might consist of behavior that is par for the course for purported penis enlargement products, but not really in keeping with the sort of reputation that lawyers generally seek to cultivate.
Adventures in Lawyer Advertising
The folks at Hamilton Law in Las Vegas were presumably late to the domain-name-grabbing game and had to settle for being called “ham legal.” Rather than fight their unfortunate web address, the firm has apparently opted to embrace it and go whole hog into swine-themed advertising.
If you’ve ever wondered what a pig-centric legal commercial looks like, you’re in luck. The answer is a bad Saturday Night Live skit with a voice-over by a circa mid-2000s Jack Black promoting Tenacious D. Check out the horror, after the jump….
Last week in Non-Sequiturs, we pointed you to a photo essay of some of the sketchiest lawyer billboards out there. From dogs, to eye patches, to crazy nicknames, these billboards are the epitome of what makes local lawyer advertising so painfully bad.
It’s tough to say which is worse — these misguided attempts at originality, or the overly earnest types who make lofty promises to fight for you and protect your rights. The serious advertisements are equally subject to mockery.
One Florida solo practitioner may have discovered the perfect approach. No over-the-top gimmicks, no vows to fight injustice. Just the simple, honest truth….
It’s easy to forget that lawyering is a business that requires a significant amount of advertising. Lawyers offer a service, and as many unemployed attorneys know, the profession includes lots of people doing essentially the same work. You have to find your customers to make it rain.
For more and more attorneys, blogging has become one part of an overall marketing strategy. Is law blogging always advertising? The Virginia State Bar seems to think so. Last month, it disciplined a small-firm attorney for not providing adequate advertising disclaimers on his blog.
Is the Bar, as Judge Richard Posner likes to say, being an ostrich? Is it sticking its head in the sand and ignoring the current technological paradigm — or is there a legitimate ethics concern here? Let’s see….
- Cars, George Washington University Law School, Lawyer Advertising, Small Law Firms, Solo Practitioners, Weirdness
Parents wield an unbelievable amount of power in the naming of their children. And as we all know, with great power comes great responsibility. Bizarre names can ensure that your child sits alone and friendless in the cafeteria for the better part of his formative years. Great names can spur children on to greatness.
Naming children after gods or powerful mythological figures, on the other hand, can create an unnecessary amount of pressure. These names set them up for failure. Sure, their names may make for better tattoo choices and save them from the ranks of misguided youth who think butterfly tramp stamps are good ideas. Still, unless they are blessed with extraordinary athletic ability, these children will likely lead lives full of vain attempts to live up to their names.
For instance, what would we expect from a man named Atlas? Great strength. After all, Atlas was forced to bear the weight of the entire sky on his shoulders. There’s even a World’s Strongest Man event named after him. But what do you do if you’re named Atlas and you’re not predisposed to feats of great strength? If you’re like the millions of other people in this world who don’t know what else to do, you become a lawyer. And like the great solo practitioners who have come before you, you come up with some sort of crazy shtick and a wacky website to try to set yourself apart from the masses.
Meet today’s solo practitioner, Joel Atlas Skirble. Dubbing himself “El Capitan,” Skirble, with the help of Team Atlas and his handy Atlasmobile, is saving the fine folks of Virginia and Maryland, one personal injury or criminal charge at a time….
About a year and a half ago, Morrison & Foerster unveiled an
insane edgy new website, openly embracing its MoFo moniker and a new “What the MoFo?” theme. At the time, we walked you through the minefield of interactive design elements that the site offered.
Now, after what I can only guess has been a year and a half of head scratching, if not outright mockery, from clients and other lawyers, MoFo has apparently decided to abandon its $1 million design experiment in favor of a more traditional approach to law firm advertising. Gone are the brainteasers and optical illusions. Gone are the indecipherable picture puzzles.
But fear not, there is still plenty of crazy to be had. Find out all about the new “MoFo mojo” after the jump….
Every time we do a post about a crazy attorney website, our readers send in even more tips about the seemingly endless supply of wacky websites that are out there (which we appreciate, so keep ‘em comin’). Rarely, however, do we get a tipster begging us to place a fellow attorney in Above the Law’s crosshairs. Until now: “Can you please, please profile this guy, Mark Davis from Toledo, Ohio?” Well, since you asked so nicely….
As far as we can tell from his many, many websites, Mark A. Davis, a solo practitioner in Ohio and Michigan, is a sort of jack-of-all trades who aims to corner the market in all ways possible. In his own words: “Attorney Mark Davis, founder of The Davis Law Office has always lived his life to accomplish nothing less than excellence.”
Here, excellence means, among other things, being able to break bricks with his bare hands (sadly, the video links to these feats are “private” and can’t be viewed). In his opinion, your attorney should not only excel in the courtroom, but “should be mentally tough and a gentleman warrior.”
This gentleman warrior has taken to fighting the good fight on almost all possible legal fronts. Really, it seems that there is nothing that his guy hasn’t tried to do, both in the courtroom and out. From martial arts to starving horses, keep reading to uncover the many talents of Mark Davis….