Adventures in Lawyer Advertising

Boutique Law Firms

Size Matters: Anatomy Of A Small-Firm Website

Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers. They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly […]

Biglaw

Is Cravath Getting Soft?

Consider the evidence, from the website of Cravath. We’re guessing this change was made a while ago, perhaps when Cravath overhauled its home page last June, but we didn’t notice it until a Cravath alum pointed it out to us just now. Let’s take a look….

Non-Sequiturs

Non-Sequiturs: 04.13.11

* It looks like Jonathan Lee Riches has some competition. Check out this crazy lawsuit filed against Apple (and many other defendants), by one David Louis Whitehead. Why do the wackos always have three names? [Apple Insider] * Check out Professor Glenn Reynolds’s interesting argument against a federally-mandated drinking age of 21. “If you get […]

Pictures

Ballard Spahr Does Body Shots

Ballard Spahr has revamped its website. It’s clean, it’s fresh, and it has lots of stock photos and little comment pop-ups. One ATL reader urged us to take a closer look: You guys have to check out the new Ballard Spahr website, it is hysterical. Click on any attorney, there are two pictures, face and […]