It’s about time a group of summer associates grew a backbone and showed some personality. At Akin Gump, a group of summers decided to “ice” some of the full-time associates at the firm.
In case you’ve been living under a rock, BrosIcingBros is was a website devoted to friends forcing friends to chug a gawd-awful Smirnoff Ice. It’s a pretty simple concept: if someone presents you with a Smirnoff Ice, you have to drink it — unless you happen to be carrying your own Smirnoff Ice, to pull off an Icing Deflection. In my humble opinion, there are few things worse than being forced to drink a Smirnoff Ice, and it is because of the horrible penalty that this phenomenon caught on and went viral.
Sadly, the site that started it all, BrosIcingBros.com, has been stopped. Apparently the people at Smirnoff don’t understand that there is no other reasonable use for their product. From AdAge:
“[Smirnoff Ice parent] Diageo has taken measures to stop this misuse of its Smirnoff Ice brand and marks, and to make it clear that ‘icing’ does not comply with our marketing code, and was not created or promoted by Diageo, Smirnoff Ice, or anyone associated with Diageo,” the company said in a statement.
Whatever. Icing will live on as the most appropriate use for your product no matter how many websites you try to kill.
Luckily, Smirnoff can’t stop the Akin Gump summer class…




