In last week’s column, I drew some customer service lessons for lawyers from the way that Disney treats visitors to its theme parks. This week, I want to focus on how Disney incorporates technological advances into its theme parks as a means of enhancing the customer experience.
On my recent visit, I was struck by the presence of two familiar pieces of technology from the “real world” within the Disney parks: (1) Disney’s new smartphone app for theme park visitors and (2) the availability of wi-fi in most areas of the park. Each example illustrates distinct yet relate, approaches to implementing technology for the benefit of the customer. And while I am sure that each took Disney many man-hours to develop, test, and roll-out publicly, it was refreshing for me as a lawyer to see a company of that stature making the investment to do so. It was also a real contrast to my Biglaw experience, where implementing technology in a way tailored to improve the client (and even employee) experience was all too often a low priority….
* Paul Bergrin, more commonly known as the “Baddest Lawyer in the History of Jersey,” was handed a life sentence yesterday. At least he’ll have street cred with his gen pop friends. [WSJ Law Blog (sub. req.)]
For my generation, carrying a BlackBerry was synonymous with employment in Biglaw. For over a decade, my BlackBerry was a constant companion. At the peak of my billable-hours craziness, I would literally wake up when the little red LED light signaling a new email started blinking. No matter the hour. For the sake of my marriage, I kept my BlackBerry on silent late at night. Despite that, my wife would occasionally complain in the morning about hearing me type reply emails from bed in the wee hours.
Even though I recently gave up my BlackBerry for a more robust smartphone, I still get the occasional vibrating “BlackBerry leg.” And despite having a “modern” phone now, it is hard to not miss my BlackBerry when typing an involved email. Perhaps the introduction of non-qwerty keyboards on smartphones has led to shorter emails generally. I am not sure, but it is clear that BlackBerry’s problem was not in providing a certain capability to its clients — BlackBerry was always the best mobile email platform, and BBM was always the best mobile instant messaging one as well. What changed was the public’s conception of what a smartphone could and should do.
Like many others in Biglaw, my BlackBerry was part of my work identity. I remember getting my first one, a black-and-white model with a rotating disc to scroll between emails. And I was an early devotee of the (j)ohn (q)uinn approach to responding to emails — check constantly, and respond often. For associates who are wondering — partners do take note of who responds promptly. And which associates respond substantively, too….
Once a ubiquitous legal industry accessory, the BlackBerry has fallen on hard times. A combination of competition, embarrassing failures, and former managers signaling a lack of confidence has left BlackBerry against the ropes. And building a signature product that forced the user to simulate a sex act didn’t help.
Now, the company is turning to a pair of trusted Biglaw firms to figure out its next move.
But even with superior counseling, has BlackBerry met its Waterloo?
* You know, in 20 years, Republicans are going to be telling us that the federal government’s pot taxes are too high. [Washington Post]
* DLA Piper might get in trouble from bragging about the size… of its bills. [Dealbook]
* Michele Bachmann is under investigation for being a demon spawn of the fifth circle from… oh, wait sorry, they’re just looking at her use of campaign funds. [ABC News]
* Is anybody else unreasonably excited to hear what offensive, homophobic remark Justice Scalia makes today? [National Review]
* With everybody looking at gays, I wonder if this will be the day for the Supreme Court to declare the end of racism against white people while doing nothing about racism against black people with a 5-3 (Kagan recusing) decision on Fisher. [SCOTUSblog]
* So, this BlackBerry thing doesn’t seem to be going very well. [Forbes]
When you are given an FBI BlackBerry, it’s for official use. It’s not to text the woman in another office who you found attractive or to send a picture of yourself in a state of undress. That is not why we provide you an FBI BlackBerry.
– Candice Will, Assistant Director for the FBI’s Office of Professional Responsibility, commenting on a “rash of sexting cases” detailed in an FBI disciplinary report.
(After taking a look at this report, the Federal Bureau of Investigation ought to consider changing its name to Frat Bros International. Let’s check it out.)
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.