Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
This revelation should energize and excite you, as managing parter Bruce Stachenfeld explains.
The Best Offense Is A Good… Network Of Law Firms
An argument in favor of in-house counsel spreading their business across multiple firms.
Opus 2 Steps Up Its AI Game With Acquisition Of A Legal Tech Startup
With the addition of Uncover’s technology, the litigation software is delivering rapid innovation.
Marketing And The Law
Marketing in the legal field is broken. There are no easy answers on how to fix it.
‘Biglaw Idol’ — Or, How In-House Lawyers Actually Select Outside Counsel
Picking a law firm for a seven-figure engagement can take under five minutes.
Power Niche Marketing: My Most Awkward Article — Terminating Non-Optimal Client Relationships
It is in your interest to rid yourself of certain clients that will harm your career and/or you cannot service appropriately.
Power Niche Marketing: 6 More Things Not To Do
A few more things that are almost certainly a waste of time in terms of business development (or, at the very least, not the best use of your time).
Filevine’s New Legal AI Platform LOIS Turns AI Into A True Legal Coworker
Legal work isn’t slowing down, and the firms that win won’t be the ones working harder — they’ll be the ones working smarter.
How Should We Feel About Avvo Being Taught In Law Schools?
This is a great development, as columnist Kevin O'Keefe explains.
Business Development For Lawyers Is Imperative
Attorneys looking for more clients should consider these four steps, from finance columnist Michael McDonald.
Power Niche Marketing: 6 Things Not To Do
These business development strategies are almost certainly a waste of time -- or worse.
Beyond Biglaw: Binders And The Retail Customer
It's tax time. What can lawyers learn from accountants about business development and client service?
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Power Niche Marketing: A Great Example Of A Power Niche
If banks can pull off Power Niches in their non-innovative and highly regulated industry, surely you can too.
What To Do When The Cult Of The Personality Powers Your Solo Law Practice
What can cult-of-the-personality lawyers do, especially near retirement, to maximize the value of their practices?
Power Niche Marketing: The First Power Niche Marketing Lesson
What can lawyers learn from pizza purveyors? Managing partner Bruce Stachenfeld explains.
ABA Techshow For Legal Tech Companies: Give Love To Get Love
Social media, for building a reputation and relationships, is all about shining a light on others.
Large Law’s Not-So-Secret Weapon In Marketing And BD: The Library
Should libraries, organizationally speaking, be located under chief marketing officers?