The Biglaw Firms With The Best Client Pitches
It's the windup... and the pitch! Which firms scored home runs in this ranking?
Power Niche Marketing: Why Should I Hire You?
If you don’t have a strong, powerful, unreserved, confident answer to this question, you have completely blown it.
Filevine’s New Legal AI Platform LOIS Turns AI Into A True Legal Coworker
Legal work isn’t slowing down, and the firms that win won’t be the ones working harder — they’ll be the ones working smarter.
‘Biglaw Idol’ — Or, How In-House Lawyers Actually Select Outside Counsel
Picking a law firm for a seven-figure engagement can take under five minutes.
3 Client Pitches I’ve Seen Fail
In-house columnist Mark Herrmann talks about what doesn't work when trying to pitch him.
Which Client Pitches Work?
Here are some tips and tricks, in order from least effective to most effective. Good luck!
3 Common Mistakes When Pitching New Business
How can you make potential clients see you as the Superman of lawyers?
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Beyond Biglaw: Sales Training (Part 2)
An interesting and innovative idea for helping lawyers at law firms improve their sales skills.
13 Things That Keep GCs Up At Night
"Stop writing useless memos" and other takeaways from the NYLMA GC Summit.
I’d Do Anything For A Client, But I Won’t Do That
How did Biglaw partners have to humiliate themselves in order to win a lucrative engagement?
Beyond Biglaw: Biglaw’s Eroding Edge (Part 2)
Are large firms losing their advantage when it comes to marketing reach?
AI Is Killing Legal’s Billable Hour. It’s Also Repeating Its Worst Mistake
Law firms and legal departments are writing the future of the profession in separate rooms. What happens when they actually work together?
The Key To Writing, Speaking, Succeeding — Everything!
What should partners at law firms say when they're pitching business at beauty contests? Thoughts from in-house columnist Mark Herrmann.
Nothing You Can Say Can Cause Me To Retain You
What forms of business development might actually work? Some thoughts from in-house columnist Mark Herrmann.
Inside Straight: On Business Entertainment
Why do firms create large "client entertainment" budgets? In-house columnist Mark Herrmann has some theories.
The Practice: Why Would Anyone Hire You?
If you want people to hire you, you're going to have to give them a pretty good reason why. Here's some advice from Brian Tannebaum on how to do just that.
Inside Straight: Assuming That People Are Idiots
What is the "rule of negativity," and what does it mean for you? In-house columnist Mark Herrmann explains.