Evidon

Seeing as half the Eastern seaboard is underwater or in the dark or throwing a massive party, perhaps the only other topic Americans care about right now is — you guessed it — next week’s presidential election.

Most of us know how granular the campaigning has become these last few weeks, as the candidates vie for the heart and mind of the ever elusive swing voter. But for some time now, both Mitt Romney and President Obama have taken advantage of another highly detailed, technical voter research strategy. They dig up electronic information about voters using data-mining techniques pioneered by everyone’s favorite American institutions: online retailers.

Yep. Because the process voting for president is just the same as deciding what new XBox game to buy…

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