Law School Advertisement

Don Draper would be impressed with this one.

A law school that perennially gets the bottom-tier/unranked tag from U.S. News and has never been ranked by the ATL Top 50 — indeed, a strong contender in this year’s Worst Law School bracket — is billing itself to prospective students as a bona fide peer of schools like Duke, Northwestern, and even Yale.

You know what it takes to sell underachieving law schools? It takes brass balls.

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File this under “what is this, I don’t even.”

A law school is out with its new ad campaign for the upcoming application season. Calling it “lame” or “uncool” or “hackneyed” or any of the other words in the English language that denote a distinct inability to appear genuine or interesting doesn’t do the ad justice. It is a truly pathetic attempt to look “hip” — the ad is in the form of text messages between supposed friends.

I’m describing it poorly. My descriptive powers are impotent against such shark-jumping corniness. Just look…

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This ad campaign sucks!

Back in October, we told our readers about one Boston-area law school’s exciting new advertising campaign. These days, the best way to promote your law school is by hanging posters in city subway stations that proclaim the strength of the nonexistent job market for law school graduates.

Now, just a few months later, the law school’s students have worked themselves into a tizzy over their embarrassment. After throwing numerous hissy fits, the students have finally gained some ground with the administration. Let’s find out what’s going on at New England Law | Boston….

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On Friday, we told you about the administrator at New England Law who embezzled over $170,000.

To be honest, that was the first time I’d heard of New England Law School, and I thought I knew all of the ABA-accredited law schools. But evidently, I haven’t taken the “T” (the Boston subway system) in quite awhile. Apparently, regular T passengers know of New England Law.

Though if you are the kind of person who believes subway ads, you might have a totally different impression of New England Law than anybody else….

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