A law school that perennially gets the bottom-tier/unranked tag from U.S. News and has never been ranked by the ATL Top 50 — indeed, a strong contender in this year’s Worst Law School bracket — is billing itself to prospective students as a bona fide peer of schools like Duke, Northwestern, and even Yale.
You know what it takes to sell underachieving law schools? It takes brass balls.
A law school is out with its new ad campaign for the upcoming application season. Calling it “lame” or “uncool” or “hackneyed” or any of the other words in the English language that denote a distinct inability to appear genuine or interesting doesn’t do the ad justice. It is a truly pathetic attempt to look “hip” — the ad is in the form of text messages between supposed friends.
I’m describing it poorly. My descriptive powers are impotent against such shark-jumping corniness. Just look…
Back in October, we told our readers about one Boston-area law school’s exciting new advertising campaign. These days, the best way to promote your law school is by hanging posters in city subway stations that proclaim the strength of the nonexistent job market for law school graduates.
Now, just a few months later, the law school’s students have worked themselves into a tizzy over their embarrassment. After throwing numerous hissy fits, the students have finally gained some ground with the administration. Let’s find out what’s going on at New England Law | Boston….
To be honest, that was the first time I’d heard of New England Law School, and I thought I knew all of the ABA-accredited law schools. But evidently, I haven’t taken the “T” (the Boston subway system) in quite awhile. Apparently, regular T passengers know of New England Law.
Though if you are the kind of person who believes subway ads, you might have a totally different impression of New England Law than anybody else….
Ms. JD is hosting their 2nd annual cocktail benefit to raise money for the Global Education Fund. The event will be held on August 21, 2014 at 111 Minna in San Francisco. Our goal is to raise $20,000 to fund the legal educations of four dedicated law students in Uganda who count on our support to continue their studies at Makerere University during the 2014-15 academic year.
The Global Education Fund enable womens in developing countries to pursue legal educations who otherwise would not have access to further education. According to the World Bank, investment in education for girls has one of the highest rates of return to promote development. In Uganda, more than 45% of women over the age of 25 have no schooling at all, and men are more than twice as likely as women to have access to higher education. Together, we can work to end educational inequality. For more information about the program, please visit http://ms-jd.org/programs/global-education-fund/
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
We at Kinney Asia have made a number of FCPA / White Collar US associate placements in Hong Kong / China thus far in 2014. Most of such placements have been commercial litigation associates from major US markets, fluent in Mandarin, switching to FCPA / White Collar litigation. Some have already had FCPA experience, but those are difficult candidates for firms to find (this will change in coming years as US firms are now promoting FCPA / White Collar to their 2L summers who are fluent in Mandarin and have an interest in transferring to China at some point).
Legal Week quoted Kinney’s Head of Asia, Evan Jowers, extensively in the following relevant article here.
There is a new trend in the market, though, where mid-level transactional US associates, fluent in spoken Mandarin and written Chinese, are interviewing for and in some cases landing junior FCPA / White Collar spots in Hong Kong / China at very top tier US firms.
When the LexisNexis Cloud Technology Survey results were reported earlier this year, it showed that attorneys were starting to peer less skeptically into the future, and slowly but surely leaning more toward all the benefits the law cloud has to offer.
Because let’s face it, plenty of attorneys are perhaps a bit too comfortable with their “system” of practice management, which may or may not include neon highlighters, sticky notes, dog-eared file folders, and a word processing program that was last updated when the term “raise the roof” was still de rigueur.