Don’t Measure The Easy When It Comes To Internet Marketing
There are lawyers and a few law firms measuring the difficult, but sadly, most measure the easy numbers.
Let’s Shoot Fireworks At A Lawyer This Fourth Of July
The Texas Law Hawk Brings You Important Fireworks Safety Tips
Opus 2 Steps Up Its AI Game With Acquisition Of A Legal Tech Startup
With the addition of Uncover’s technology, the litigation software is delivering rapid innovation.
Lawyer Advertising Turns 40 Years Old!
Legal advertising is a constitutional right. Do you remember what case made it one?
Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
This revelation should energize and excite you, as managing parter Bruce Stachenfeld explains.
Marketing And The Law
Marketing in the legal field is broken. There are no easy answers on how to fix it.
Not A Networker? Grow Your Small Law Firm With Pay-Per-Click Advertising
Networking is a powerful way to gain new customers, but what if you’re not much of a networker?
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Power Niche Marketing: 6 More Things Not To Do
A few more things that are almost certainly a waste of time in terms of business development (or, at the very least, not the best use of your time).
Business Development For Lawyers Is Imperative
Attorneys looking for more clients should consider these four steps, from finance columnist Michael McDonald.
Have You Been Injured? Well, Funk Those Guys.
Hmm. That kind of sounds like...
The Texas Law Hawk’s Late-Night Infomercial Spoof Hits On All Cylinders
As seen on TV....
Schenck Price Competes Smarter With Lexis+ With Protégé
LexisNexis sat down with John Ursin, Managing Partner at Schenck Price, to learn how the firm is using legal AI to strengthen client service and daily legal work.
The Texas Law Hawk Saves Santa
One word: flamethrower!
Get Ready, Another Texas Law Hawk Commercial Coming Soon
Our Lawyer of the Year has a new ad coming soon.
Stop Putting Pumpkin Spice In Every Damn Thing
It's not even that good of a flavor.
A Lawyer’s Guide to Social Media (Part 4): LinkedIn
LinkedIn can be a great marketing tool if you do it right, as tech columnist Jeff Bennion explains.
Twin Beards Of Justice Defend Your Rights Against The Government
Lawyers or roadies for The Decembrists? You make the call!