Lawyers who practice in small law firms are frequently in the media. The reason is simple: the cases we handle are interesting. When’s the last time your local TV station wanted to interview a Biglaw partner about a corporate transaction?
Stories of divorce, crime, ethics violations, catastrophic injuries caused by plane crashes, and whether the building collapse was caused by a construction defect are why Don Henley had a hit with “Dirty Laundry.” (I love the fact I was able to weave in a comment about Don Henley. Big fan.)
At some point, you may get a call from a local reporter because you either have a high-profile client, or the reporter knows you and there is a case in your practice area where your comments are requested.
Let’s begin with the obvious: lawyers like to talk. Lawyers like to talk when lots of people are listening. Lawyers like to get calls about cases. Lawyers like to get calls instead of the other lawyer getting calls. Media appearances are often considered free advertising. One of the best things about media appearances, paper or TV, is that most people don’t remember what you said, just that they saw you or your name. It goes like this: “I saw you in the paper.” “Oh yeah, what did you see?” “I don’t remember, I just remember seeing your name.” Thankfully, no one seems to remember you said something so ridiculous that it made you look borderline incompetent…