Personal injury law firms do not tend to have the classiest advertising campaigns. But Greenstein & Milbauer has taken the art of terrible law firm advertising to new heights. Or new lows.
The firm has an official rap (sample lyrics: “have a neck broke from an accident you didn’t provoke?”) and its mascot is a squirrel that looks mildly mentally impaired.
In its commercial, the firm’s squirrel channels Geico’s Gecko, with a little Speedy Gonzalez-style ethnic diversity thrown in…
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Here’s the commercial for the New York firm. We suppose the “Hablamos Espanol” message at the end explains the squirrel’s accent:
Can we get a personal injury attorney to represent us for the pain and suffering involved in watching that?
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We often wonder what goes through the minds of firms when they make terrible commercials. We recently received an ad from another firm with a “special reggae theme:”
White O’Connor is a Los Angeles-based entertainment litigation firm, so we wonder:
(1) They’re in LA. Why is there snow?
(2) They’re an entertainment firm, and they found this entertaining?
(3) Didn’t they learn the Nixon Peabody lesson? (No songs!)
Despite all this, we’re told by the firm’s PR company that the firm loved it:
Of course, it was a big risk – we exercised absolutely no creative control over the jingle or process. We didn’t write, direct, or approve it — we simply sent the writer/singer a general description of the firm’s practice along with some other law-, litigation-, and entertainment-related words he could use to complete the rhymes, to get him started. In short order, he wrote the song, filmed the video, and sent us a youtube.com link. We think it’s hysterical — a lawyer in a suit and tie, wearing a tri-colored Jamaican-style hat, singing a reggae song — about a law firm. (FYI, it was apparently filmed in front of the School of Economics in Stockholm, Sweden.) We have no idea why he selected Reggae as the genre, but everyone thinks it’s quite clever.
[Managing partner Andy White] and [Jean Jewel, the firm’s administrator] showed it to everyone at a meeting last [month] and they cracked up. Clients also have commented positively about it.
It’s good for law firms to stir it up every once in a while, but… well, let’s just say, no songs and no squirrels, no cry.