Give this ad agency a medal because they know their target audience. If the goal is reaching college students who break into Pavlovian wretching at the mere mention of the other local university, just rip that rival to shreds in the name of business. Imagine Springfield U. and Springfield A&M with law schools.
Anyway, a tipster sent us a shot of a new ad that takes it to that hated rival…
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
You don’t often see Trojans on the UCLA campus, so this poster for an LSAT prep course would obviously catch the eye of a wandering student.
No word on whether or not there’s a similarly bitter poster at USC — or for that matter at any other schools around the country.