As previously discussed, Bloomberg Law revealed findings this week from its comprehensive 2017 survey — conducted jointly with the Legal Marketing Association — of law firm marketing and business development professionals. Their report is a must-read for anyone interested in the current state and future direction of law firms’ quest to increase revenues and more effectively service clients.
The Bloomberg Law/LMA report is rich in data and analysis concerning a wide range of topics, including:
- The role of marketing/business development in setting firm strategic priorities
- How exactly budgets are being allocated for both staffing and functional areas
- The shift to a ‘client-first’ mindset, including increased focus on business intelligence activities
- The challenge for firms in effectively differentiating themselves in the marketplace
- Practice areas and geographic markets targeted for growth
And much more. Download your free copy of the report here.