Why Integreon Acquired Allegory: Live Conversation With Bob Rowe And Alma Asay
Why did Integreon buy Allegory and what do they have in store?
A few days ago, I wrote about some of the significant legal tech hires of 2017 and what they said about growth in the industry in 2018 and beyond. I cheated on one of my selections by including Integreon’s acquisition of Allegory, founded by former Gibson Dunn litigator Alma Asay. Alma is something of a legal startup darling, which is a rare asset. You will often hear VCs say they invested with a company because “the founder was easy to root for.” Alma never took institutional funding, but she is easy to root for.
I was not a litigator, but I’ve been involved in litigations enough to know that the way evidence that gets uncovered in discovery and makes its way into the courtroom is an archaic and unwieldy process, involving a lot of paper, manilla folders, and stickers. Allegory — as well as competitors Opus2 and Everchron — are streamlining this process and converting it into a smart digital process. Plus, from a startup perspective, I was intrigued by modern software that was tackling litigation outside eDiscovery, which to my eye looks like a Blue Ocean.
Why did Integreon buy Allegory and what do they have in store? I’m discussing live with Integreon CEO Bob Rowe and Allegory founder-turned Chief Innovation Officer Alma Asay.
Zach Abramowitz is a former Biglaw associate and currently CEO and co-founder of ReplyAll. You can follow Zach on Twitter (@zachabramowitz) or reach him by email at zach@replyall.me.
