Biglaw

Global Biglaw Firm Launches Online Store So You Too Can Lounge In Their Branded Crap

Corporate swag handouts are one thing. This is totally different.

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It’s not unusual for a firm to create some branded swag to hand out to their employees. The corporate world, of which Biglaw is no exception, imagine that an umbrella with a firm logo will generate the sort of esprit de corps that will keep everyone happy in ways a salary bump and summer bonus never could.

What is unusual is creating an online store so anyone can go buy a firm’s branded crap. But Squire Patton Boggs is an unusual firm. The global firm, who to our knowledge has not raised salaries, has opened a swag store for those in the EU (though, presumably, you could get them shipped to the U.S.). Squirestore, as it’s called, is your one-stop shop for all your Squire Patton Boggs ribbon needs! And, yes, they sell ribbon.

UPDATE: Squire Patton Boggs informs us that this site is designed to make it easier for different offices to order swag. That certainly makes sense from a certain perspective, on the other hand, is there no firm intranet for this sort of endeavor? It would seem that there are better tech fixes than this.

Legal Cheek noticed the Squirestore earlier today and brought joy to all our hearts in the process.

Those are some aggressive T-shirts. Generally, the corporate logo is added inconspicuously on the breast but this is like some Squire Patton Boggs “Juicy” rip off or something. Is anyone going to wear something like this? Sadly, the answer is probably yes.

RIBBON!!!

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Look, if you’re going to create stuff like this, just hand it out at parties! Trying to earn a buck off of it not only won’t get you very far, but it’s just tacky to try and sell it. The firm may as well launch a GoFundMe to pay for its bonuses.

It’s a weak move. Don’t do this.

Squire Patton Boggs leisurewear is an actual thing [Legal Cheek]

HeadshotJoe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news.

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