While the historic GameStop short squeeze rivaled the climactic scene of “Trading Places” in creating demand for Wall Street explainers this week, a retailer that may have rented you the film on VHS made an unlikely return to the headlines.
As Bloomberg reported, BB Liquidating — the final remnant of the insolvent Blockbuster Video — spiked 774% on Tuesday and more than 300% on Wednesday, despite the reality that stockholders are typically wiped out in a bankruptcy.
Some commentators have noted a correlation between the nostalgia surrounding brands like GameStop, BlackBerry, and Express and their appeal to “meme stock” investors.
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Blockbuster may be a prime example: Its last remaining branch in Bend, Oregon, has recently become famous for hosting ’90s-themed slumber parties — although they are now booked through Airbnb.
Bankrupt Blockbuster Joins Reddit-Inspired Retail Rally [Bloomberg]
GameStop, BlackBerry and Nostalgia [Trader’s Insight]
You Can Now Rent The World’s Last Blockbuster For A ’90s-Themed Slumber Party [The Washington Post]
Jeremy Barker is the director of content marketing for Breaking Media. Feel free to email him with questions or comments and to connect on LinkedIn.
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